Sports broadcasting technology startup Quidich Innovation Labs has secured an undisclosed amount of funding in a round led by Centre Court Capital, a venture capital firm specializing in sports tech and gaming, backed by the Sajjan Jindal Family Trust. The newly raised funds will be utilized to expand Quidich’s reach across new sports and geographies, while further developing its technology stack, the company announced.
Founded in 2013 by Rahat Kulshreshtha and Gaurav Mehta as a drone startup, Quidich pivoted in 2019 to focus on enhancing live sports broadcasting through advanced technological solutions, including specialized camera systems, computer vision, and augmented reality. “Once we got into sports, our entire focus has been on building layers of technology using artificial intelligence, computer vision, and the power of game engines to create innovative storytelling tools and applications for broadcast,” said Rahat Kulshreshtha, co-founder of Quidich.
Quidich has partnered with prestigious clients such as the Board of Control for Cricket in India (BCCI), International Cricket Council (ICC), Sky Sports, and Sunset+Vine in the United Kingdom, Channel 7 in Australia, and SuperSport in South Africa, among others. The company has recently established offices in London and the United Arab Emirates.
The investment comes from Centre Court Capital’s Rs 350 crore fund launched last month. “As sports broadcast technology undergoes a sector-wide transformation, broadcasters and leagues are searching for partners to guide them into a new era. We believe that Quidich’s dedication and unwavering commitment to quality, demonstrated through their consistent pursuit of excellence in cricket broadcasting, positions them as leaders in this transformation,” said Mustafa Ghouse, general partner at Centre Court Capital.
This strategic funding is expected to propel Quidich Innovation Labs into new markets, enhancing its ability to offer cutting-edge solutions and further solidifying its position as a key player in the sports broadcasting technology industry.
