Novavente, a consulting firm specializing in global sales enablement and demand generation, has announced raising $3 million in an investment round led by Highbrow Securities. The funds will fuel the firm’s expansion initiatives, enhance service offerings, and significantly bolster its workforce, according to a press release from Novavente.
Founded by Ronak Rajan in 2016, Novavente leverages AI, machine learning, sales automation, and research-driven strategies to assist clients in expanding within current markets and exploring new geographies. The firm caters to a diverse client base including global enterprises, startups, and large companies across the US, Europe, UK, Middle East, and Asia Pacific regions. Notable clients served by Novavente span industries such as IT, Software, Cloud, Manufacturing, Automotive, and Media, including ONGC, LTIMindtree, Viacom18, Jio Cinema, Sodexo, and Alibaba.
In addition to its consulting services, Novavente has invested in developing generative AI products and services. The firm has also made strategic investments in Thought Minds Systems Private Limited, a startup specializing in generative AI, which has grown to over 50 specialists and secured major clients in the US, India, and the Middle East.
