MapmyIndia, a pioneer in digital mapping and location-based technology, has unveiled ClarityX, an AI-driven data analytics and consulting company. This strategic move aims to enhance MapmyIndia’s enterprise offerings and broaden its market reach.
ClarityX is dedicated to delivering bespoke, customer-centric AI-driven data analytics and consulting services to enterprise clients. The firm leverages multi-dimensional static and real-time data to provide immediate strategic insights, facilitating digital transformation and strategic decision-making.
The collaboration is expected to help identify new markets, optimize costs, and reduce risks and fraud across various industries, according to the company’s press release.
“The world today is driven by data. ClarityX leverages AI and HI (human intelligence) to offer tailor-made actionable insights to enterprise customers across industries. This partnership will enable MapmyIndia to deliver more value-added analytics and consulting solutions, opening up growth opportunities,” said Rakesh Verma, founder of ClarityX and co-founder & CMD of MapmyIndia.
ClarityX has already made significant impacts with its clients. For instance, a green mobility company used ClarityX’s insights to identify prime locations for charging stations, optimizing urban hotspots and highway sites. Similarly, a financial services client identified optimal ATM locations using ClarityX’s micro-market models.
The company offers a range of products and solutions, including proprietary indices like the district potential index and rural potential index, machine learning models such as the sales projection model and risk assessment model, and insights like origin-destination analysis and category trend analysis.
With the launch of ClarityX, MapmyIndia aims to revolutionize data analytics and consulting, providing comprehensive solutions for enterprises across various sectors.
