Flipkart has significantly expanded its use of artificial intelligence, with AI tools now generating nearly 40 per cent of the company’s software code as part of a broader strategy to build specialised large language models (LLMs) for its e-commerce ecosystem. The development reflects the company’s growing focus on integrating AI across both customer-facing services and internal operations.
Speaking about the company’s AI roadmap, Chief Product and Technology Officer Balaji Thiagarajan said Flipkart has already deployed more than 250 AI models across its platforms. Rather than relying solely on general-purpose AI systems, the company is developing domain-specific models tailored for e-commerce functions such as product discovery, conversational shopping, seller services and software development.
“We have deployed over 250 models across our ecosystem,” Thiagarajan said. He added, “Around 35-40 per cent of our code is already generated by AI tools.”
According to the executive, Flipkart’s long-term vision is to create an “agentic e-commerce platform” powered by a combination of leading external AI models and proprietary in-house systems. “To specialise for those tasks, you have to build your own models. That’s the secret sauce,” he said.
