SUMMARY
- The D2C brand Mamaearth’s parent company Honasa Consumer Ltd reported a significant 62.9% YoY growth in its profit after tax (PAT) to Rs 40.2 crore during Q1 FY25.
- Mamaearth’s operating revenue witnessed a 19.3% YoY growth and a 17.3% sequential increase, reaching Rs 554 crore in the quarter under review.
- The firm’s EBITDA saw a growth of 201 basis points YoY, reaching Rs 46 crore in Q1 FY25.
The D2C brand Mamaearth’s parent company Honasa Consumer Ltd reported a significant 62.9% YoY growth in its profit after tax (PAT) to Rs 40.2 crore during Q1 FY25, up from Rs 24.7 crore in the same quarter of the previous year, driven by strong sales growth in Mamaearth’s beauty product portfolio. In the preceding March quarter of FY24, the self-care product company had posted a PAT of Rs 30.5 crore.
Mamaearth’s operating revenue witnessed a robust 19.3% YoY growth and a 17.3% sequential increase, reaching Rs 554 crore in the quarter under review from Rs 471.1 crore in Q1 FY24 and Rs 464.5 crore in Q4 FY24 respectively.
The company stated in a press release on Friday, August 9, that its product business grew by 20.3%, on account of an underlying volume growth (UVG) of 25.2% in Q1 FY25. According to the firm, the product segment under review saw a GMV ARR of approximately Rs 800 crore for Honasa.
In discussing Honasa Consumer’s recent quarterly financial results, Varun Alagh, the company’s CEO and Chairman, stated that Mamaearth continues to win over customers, with increasing sales and establishing itself as the fourth largest face wash brand in the current retail market, as per Nielsen’s data. Honasa has also managed to secure a substantial market presence in the face wash segment, both through online and physical store channels, owing to its emphasis on its own brands and its capacity to innovate.
Alagh went on to add, “As we transition to a more direct distribution model, we are well-positioned to sustain and accelerate our growth trajectory. By leveraging our unique house of brands strategy, purpose-driven approach, and strong emphasis on R&D and innovation, we are determined to solidify our leadership in the ever-evolving BPC FMCG segment.”
Alagh also mentioned that Honasa’s emphasis on a strategy rooted in data and focused on the consumer has resulted in a 9% increase in new product sales contributing to its overall revenue, while its strategic alliances are boosting its status as a premium player in the actives segment.
The firm’s combined earnings before interest, taxes, depreciation, and amortization (EBITDA) saw a growth of 201 basis points YoY, reaching Rs 46 crore in the first quarter of the ongoing financial year.
Notably, Honasa’s lineup includes brands such as The Derma Co, Aqualogica, and Ayuga other than Mamaearth. The company has also expanded its portfolio through acquisitions, including brands like Dr. Sheth’s, BBlunt, and Momspresso.
