SUMMARY
- Kisah Apparels raised ₹13 crore in a pre-Series A round to boost D2C growth and offline expansion.
- The menswear brand caters to Gen Z and millennials with high-end ethnicwear through an omnichannel model.
- Backed by positive cash flow, Kisah plans new stores and uses in-house data tools for marketing and design.
In a pre-Series A fundraising round led by Wow! Momo creator Sagar Daryani, men’s ethnicwear company Kisah Apparels, has raised ₹13 crore (1.52 million), with Apoorv Salarpuria, Rahul Todi, Vinod Dugar, and Inflection Point Ventures also participating.
According to a news statement from Kisah, the money raised will be used to increase its offline presence, scale up its direct-to-consumer (D2C) business, and make investments in brand development.
Kisah, which was co-founded in 2018 by Yash Sarawagi and Yashwi Ladasaria, provides Gen Z and millennials with affordable, high-end ethnic clothing. The Kolkata-based company is currently developing into an omnichannel brand after starting with a marketplace-first strategy. It presently runs two physical retail locations, and three more are planned for major Indian cities.
Yash Sarawagi, co-founder and CEO of Kisah Apparels, said, “E-commerce gave us pan-India reach and deep customer insights, which are now fueling our D2C and offline growth—backed by data, customer pull, and positive cash flow at the company level”.
Kisah went on to say that it has developed internal tools to evaluate data from its D2C and marketplace activities, which help with marketing campaigns, supply chain efficiency, sourcing choices, and product design. With positive operating cash flow and PAT, the brand claims to have expanded from a run rate of 40–45 crore to over 100 crore.
