Mumbai-based luxury men’s brand Halden has successfully raised ₹5 crore in a seed funding round led by Prajay Advisors. The funds will be directed towards expanding the company’s market presence and broadening its product range, as outlined in a recent press release by Halden.
Co-founded in 2019 by Anuj Beriwal and Mukund Singhal, Halden is committed to making premium luxury products accessible at affordable prices. The brand’s portfolio includes a variety of high-quality items such as belts, sunglasses, accessories, travel goods, and business essentials, catering to the modern man’s needs.
Since its inception, Halden has served over 100,000 customers across tier I and tier II cities in India. The startup now plans to increase its offline footprint, enhance brand visibility, and penetrate new online and retail markets. These efforts are aimed at boosting sales and solidifying Halden’s position in the competitive luxury market.
Halden’s mission is to democratize luxury in India by offering high-quality products that are both stylish and affordable. The new funding will empower the brand to reach a broader audience, ensuring that luxury is within reach for more consumers across the country.
