Bengaluru-based FMCG brand Adukale has raised fresh capital from early-stage investor NuVentures as part of its ongoing funding round. The investment comes on the heels of a ₹11 crore round earlier this year, led by Force Ventures, with participation from Aanya Ventures and Subrata Mitra, a partner at Accel.
Founded in 2009 by Bharat Kaushik, Adukale specializes in ready-to-eat and ready-to-cook products, offering over 75 items made with natural, preservative-free ingredients. The brand has built a strong distribution network across Karnataka, ensuring its presence in supermarkets and retail outlets. Additionally, Adukale operates 20 experience centers in Bengaluru and Mysuru and has been expanding its e-commerce footprint.
The latest funds will be used to scale up Adukale’s production and product offerings. The brand recently opened a new 20,000-square-foot production facility on the outskirts of Bengaluru, which will increase its production capacity by over four times. This expansion is expected to help Adukale meet growing demand and introduce new products to its already diverse portfolio.
Adukale’s current product range includes around 60 items, featuring a variety of masalas, chutneys, instant mixes, snacks, and sweets. The brand’s focus on traditional recipes and high-quality ingredients has resonated with consumers, establishing it as a trusted name in the Indian snacks market.
NuVentures, known for backing direct-to-consumer (D2C) brands, has been actively looking to support emerging players in the FMCG space. The firm’s portfolio includes notable companies like Mu Sigma, Acko, PocketAces, Foxtale, Geist Beer, and Third Wave Coffee. With this investment in Adukale, NuVentures aims to help the brand scale further and solidify its position in the competitive market.
The collaboration with NuVentures marks a significant step for Adukale as it continues to expand its market presence and bring traditional, preservative-free snacks to a wider audience.
