Go Zero, an innovative ice cream brand, has raised $1.5 million in a follow-on pre-Series A funding round. This round saw investments from DSG Consumer Partners, Saama, and V3 Ventures, along with notable angel investor Arjun Purkayastha. The recent funding builds on the $1 million raised in August last year, which was also led by DSG Consumer Partners, Saama, and V3 Ventures.
Founded by Kiran Shah, Go Zero offers a diversified product portfolio featuring low-calorie, high-protein, and vegan ice creams. The brand distinguishes itself by using plant-based sweeteners that are low in calories across all its products.
Currently, Go Zero operates in 16 cities and over 125 dark stores. The brand is available on both quick commerce and e-commerce platforms, achieving this expansion in less than two years since its launch. In FY24, Go Zero reported a fourfold growth compared to FY23 and experienced a sevenfold increase in quick commerce sales over just five months this summer.
Go Zero’s rapid growth places it in competition with brands like Hocco and NIC. NIC raised $11 million in a growth funding round led by Jungle Ventures last year, while Hocco recently secured $12 million from the Chona family and other investors.
This latest infusion of capital will be instrumental in scaling Go Zero’s operations and further expanding its market presence. The brand aims to leverage this funding to continue its impressive growth trajectory and solidify its position in the competitive ice cream market.
