Fibr, an AI-powered platform, has raised $1.8 million in a funding round led by Accel. The round also saw participation from 2am VC and notable angel investors, including Cred founder Kunal Shah.
The newly acquired funds will be directed towards enhancing Fibr’s AI personalisation platform, expanding its customer base, and hiring key talent such as engineers, product marketers, and sales and go-to-market (GTM) experts, according to top officials at the company.
Fibr, founded in January 2023 by Ankur Goyal and Pritam Roy, offers a flagship product called Pilot, which enhances conversion rates by providing personalised landing pages for every ad, email, SMS, notification, or any other communication channel.
“Most personalisation tools out there are pretty outdated,” said Goyal. “They’re usually good at one thing – maybe web, ads, or email – but miss the big picture. They’ll throw in some generic pop-ups, stick names in emails, or run basic A/B tests. That’s not real personalisation.”
Fibr’s platform is geared towards lead generation clients across sectors such as insurance, broadband, home improvement, and consumer services. It currently targets markets in the US, Canada, and India, with plans to expand into Europe.
“For us, the US is the major focus, but we also think that Europe would be a great focus because we are very aligned with general data protection regulation (GDPR),” Goyal said. “I think by the end of this year, we should be 60-70% in the US, 10-20% in India, and maybe starting in Europe.”
The Bengaluru-based company is also developing the beta version of its second product, called Blocks. “The second product is AI tools, basically helping marketers scale their content across formats, such as converting a high-performing Facebook ad into a blog, Google ad, or social media post,” Goyal explained.
Commenting on the investment, Prayank Swaroop, partner at Accel, said, “We believe Fibr’s landing page for every ad proposition could be a gamechanger in the ad ecosystem for consumer companies, especially with customer acquisition cost (CAC) challenges due to privacy policies and cookie deprecation. Fibr’s affordable sachet pricing model, where users only pay for usage, disrupts traditional SaaS pricing, making it accessible for all marketers.”
This investment underscores the potential of Fibr’s innovative approach to personalisation and its promising future in the AI-driven marketing technology landscape.
