SUMMARY
- Crackle Technologies secured $1.7 million in pre-seed funding led by We Founder Circle and AC Ventures.
- Founded by ex-Google execs, Crackle aims to transform programmatic advertising with AI-driven solutions.
- Their patented tech uses data analytics to boost ad revenue and improve user experiences.
We Founder Circle and AC Ventures led a pre-seed fundraising round for ad-tech firm Crackle Technologies, which raised $1.7 million. The founders of Misfits Capital, Ludo King, Sunicon Ventures, Global DeVC, and Impetus Technologies also participated in the round.
With the additional VC funding, the business intends to develop internationally scalable products that will revolutionize programmatic advertising for developers and publishers in the news, gaming, app, and over-the-top (OTT) industries.
Harsh Mittal, Shashank Dudeja, and Jaivir Singh Nagi, three former Google executives, founded Crackle Technologies in October 2023 to assist publishers in maximizing their ad tech earnings through the use of AI-based solutions. Cofounder of Crackle Technologies Jaivir Singh Nagi stated, “This funding will be instrumental in advancing our mission to maximize publisher revenue and fuel a thriving ecosystem of diverse content to keep the internet relevant and useful for everyone. “With the use of cutting-edge data analytics and predictive modeling, the startup’s patented technology optimizes ad income for publishers, streamlines workflows, and enhances user experiences.
