SUMMARY
- Vatsal Rajgor launches Moving Bramha, a data-driven marketing engine for the film industry.
- The platform focuses on measurable outcomes like ticket sales, OTT streams, and audience engagement.
- Offers AI-led campaigns, dynamic creatives, and geo-targeted strategies tailored for each stage of a film’s lifecycle.
Vatsal Rajgor, founder of the global performance marketing agency DigiMaze and AI-driven SaaS platform Strique, has announced the launch of his new venture: Moving Bramha, a full-stack, ROI-focused marketing engine tailored for the film and entertainment industry.
While Rajgor has redefined how brands scale with DigiMaze’s outcome-first strategies and transformed media operations through Strique’s automation platform, his deep understanding of storytelling and audience behavior now drives his foray into cinema.
“There’s no industry more culturally influential than films, but the way movies are marketed hasn’t kept pace with how audiences consume or convert. The gap between creative buzz and business results is vast. While film content creation has evolved, performance marketing is still treated like an afterthought. We want to change that,” says Rajgor.
With Moving Bramha, Rajgor aims to bring accountability, automation, and agility to the movie marketing ecosystem, tracking real impact, not just impressions.
“For us, marketing means sales. Every penny spent should drive measurable outcomes, whether it’s ticket sales, OTT streams, or pre-bookings. The tools and data exist. What’s missing is the mindset.” Rajgor adds.
Other services include geo-targeted campaign execution, influencer orchestration, and platform-specific UGC rollouts, all geared toward making every content piece measurable and monetizable.
“Every reel, every poster, every launch has a job to do, and Moving Bramha is built to ensure that job is done with precision and performance,” Rajgor adds.
With this launch, Vatsal Rajgor brings the full force of his marketing expertise, AI innovation, and growth philosophy to an industry ready for reinvention.
Moving Bramha will offer a suite of solutions designed specifically for the film lifecycle:
• Build custom audiences using historical genre data, behavioral patterns, and regional insights
• Run AI-led media buying that reallocates budgets in real time based on content traction
• Design dynamic creative frameworks that evolve from teaser to trailer to ticket
• Tie media spends directly to footfalls, bookings, and post-release consumption on OTT platforms
