A recent survey by executive search firm CIEL HR Services reveals that 67% of startup employees are inclined to transition to established companies, driven by a prolonged funding winter, job uncertainty, and widespread layoffs. This trend underscores the shifting priorities of the workforce in the startup ecosystem.
The survey, which analyzed data from 130,896 employees across 70 startups in India and 8,746 job postings from various job portals, highlights significant concerns among startup employees. Job security emerged as a primary concern, with 40% of respondents expressing unease about their roles within startups.
Additionally, 30% of the surveyed employees are enticed by the promise of better pay offered by established firms, emphasizing the importance of financial stability in career decisions. A lack of work-life balance also influences 25% of participants to consider moving to traditional sector companies.
The startup sector faces a high attrition rate, with an average median tenure of just 2.3 years, significantly lower than in other industries. “In India’s rapidly evolving environment, startups are key catalysts for growth, innovation, and employment across diverse sectors. Startups must prioritize employee retention by offering comprehensive value propositions that enhance well-being, career advancement, and work-life balance. This approach will help rebuild employee confidence in startups and reduce attrition,” said Aditya Narayan Mishra, Managing Director and CEO of CIEL HR Services.
Despite the challenges, the survey indicates a positive outlook for startup hiring, with 65% of startups planning to increase recruitment in the next six months. The report also notes a resurgence in early-stage funding, which, after a decline from $151.22 million in January 2023, has shown a consistent increase since November 2023. This uptick in funding signals potential growth and stability for early-stage startups.
The survey identifies software development as the most in-demand role, constituting 18% of job requirements in the startup sector. This is followed by various sales roles, including pre-sales, retail sales, and enterprise sales, reflecting the need for skilled professionals to drive both technological and commercial growth.
Most job openings (49%) are at the mid-senior level, followed by entry-level roles (40%). Director and executive-level positions remain limited, accounting for just 6% of job postings.
The findings highlight the dynamic nature of the startup ecosystem and the evolving preferences of its workforce. As startups navigate these challenges, a focus on employee well-being and strategic growth could play a crucial role in sustaining their momentum and attracting top talent.

