Martech Wondrlab Has Acquired Marketing Platform Opa

The platform-first martech network, Wondrlab, has acquired the influencer marketing platform, Opa. This acquisition is Wondrlab’s second in the influencer marketing sector and its sixth acquisition overall. This step strengthens the Network’s dedication to improving its platform offerings and broadening its presence in the rapidly changing creator economy.

By integrating Opa and Opportune, Wondrlab secures its status as a leading figure in the influencer marketing arena.

“We are super excited to welcome Opa to the Wondrlab family. With Rupansh and Chandan, we hope to supercharge our influencer offering. We remain extremely bullish about the creator economy and believe that mid-funnel and driving engagement will be critical for every brand,” commented Saurabh Varma, founder and CEO, Wondrlab Network.

Rupansh Goyal, co-founder, Opa, shared his enthusiasm, “Wondrlab is a team of heavy hitters in the marketing landscape. We are incredibly excited to join forces with them. Their unparalleled expertise in scaling businesses and our technology create an ideal partnership. We’re confident that we’ll unlock new opportunities for brands and influencers, driving even more impactful collaborations. This collaboration truly feels like a perfect match, and we’re eager to see where it will take us.”

Chandan Routray, co-founder, Opa, also stated, “Opa has only just scratched the surface of the creator economy with branded collaborations. There is a vast opportunity to help brands leverage creators’ influence. With Wondrlab’s 360-degree marketing expertise and deep industry knowledge, we are excited to begin this new chapter. Together, we can bring innovative solutions that benefit brands and empower creators.”