SUMMARY
- KDM installed 90 charging stations at Maha Kumbh to charge 16 lakh phones in 45 days.
- The initiative helped devotees, officials, and emergency responders stay connected during the event.
- KDM has grown into a leading mobile accessories brand with a strong nationwide presence.
KDM, India’s leading lifestyle & mobile accessories brand, has set a new benchmark in social outreach brand campaigns with its innovative and impactful activation at the Maha Kumbh Mela aimed to strengthen brand recognition and engage with lakhs of devotees. It involved installing 90 mobile charging stations, which are set to charge over 16 lakh phones during the 45-day event.
The company’s indigenous KDM-T Technology chargers were available to ensure devotees could stay connected with their families and loved ones. The campaign is a shining example of innovative thinking and social responsibility.
N D Mali, Founder of KDM said, “KDM has truly made a mark at MahaKumbh 2025 by filling a crucial gap overlooked by the administration and private companies – keeping visitors’ mobile phones charged! This move has not only filled a critical gap but also won hearts, earning KDM widespread acclaim for our commitment to keeping visitors connected and charged.”
B H Suthar, Co-Founder of KDM added, “KDM’s mobile charging stations have also empowered the administration, police, NCC, and medical camps, providing a sigh of relief for the real heroes of MahaKumbh 2025 who have been working tirelessly to serve the visitors. As MahaKumbh 2025 continues to draw millions of visitors, KDM’s initiative will undoubtedly remain a highlight of the event.”
KDM as a brand has been established as a leading lifestyle and mobile accessories brand for a decade. It has developed a wide variety of products under mobile accessories and lifestyle segments which range from mobile chargers, earbuds, speakers, and neckbands to headphones. It has a strong distribution network spread across India that has enhanced its journey of building India’s largest and most innovative mobile accessories and lifestyle brand.
