CoinDCX, one of India’s leading cryptocurrency exchanges, has unveiled CoinDCX Prime, a premium service tailored for High-Net-Worth Individuals (HNIs), Family Offices, and Institutional Investors. This move responds to the growing participation of HNIs and institutional players in the Indian crypto market.
With CoinDCX Prime, the company aims to attract significant HNI and institutional investments, setting a target of $100 million in assets under management (AUM) by 2025. “CoinDCX has witnessed a significant rise in HNI and institutional participation within the Indian crypto market. This surge encouraged the platform to launch exclusive services for such investors,” stated the company.
CoinDCX Prime members will benefit from a suite of personalized services, including bespoke investment solutions and the support of experienced key account managers. This new service layer will complement existing offerings, such as trading fee discounts under the VIP program and the execution of large orders through the OTC desk. Additionally, customers will have access to yield-generation strategies via the Advanced Earn product.
Targeting investors with an investment volume of ₹50 lakh and above, CoinDCX Prime offers benefits like assisted onboarding, personalized guidance, dedicated key account managers, and expert tax and legal advice through industry-renowned partners. Prime members will also enjoy the lowest trading fees and no additional charges on asset custody or holding gains, distinguishing it from traditional advisory networks.
“CoinDCX has established itself as a leading platform for HNIs and institutional investors,” said Minal Thukral, Head of Strategy and Growth. “Over 1.5 crore Indian investors trust CoinDCX for their crypto journey. We are glad to witness the same level of trust and interest from HNIs. We’ve onboarded over 100 institutional investors, and 2,500+ HNI clients, and serve over 25 family offices already. There is significant demand from this category of investors, which is why we are launching Prime Services. These investors seek long-term value and require specialized services.”
Thukral emphasized that CoinDCX Prime will cater to these needs with personalized support, exclusive research, customized newsletters, and priority access to new offerings, ensuring a superior investment experience.
In India, enhanced compliance measures have facilitated HNI participation in crypto markets. Exchanges prioritizing compliance, including registration with the Financial Intelligence Unit India (FIU IND) and rigorous KYC procedures, have built trust and confidence among investors. “At CoinDCX, we always have a compliance-first approach. We were the first exchange in India to register as an FIU IND entity. We have already won the trust of more than 1.5 crore retail customers. I believe this will play an important role in onboarding HNIs, family offices, and institutional investors as well,” added Thukral.
CoinDCX’s launch of CoinDCX Prime underscores its commitment to providing tailored, high-quality services to meet the sophisticated needs of HNIs and institutional investors, further solidifying its position in the burgeoning Indian crypto market.
