Bharat Petroleum Corporation Ltd (BPCL) has announced the launch of ‘eDrive stores’ in collaboration with electric scooter maker Bounce Infinity. This initiative is a key part of BPCL’s strategy to transform its fuel stations into versatile energy hubs. Designed to make electric vehicles (EVs) more accessible and raise awareness among aspiring EV customers, these eDrive stores will facilitate the retail sale of electric scooters and will be strategically located at BPCL retail outlets.
These stores will either be operated by Bounce Infinity or through BPCL’s dealer network, according to a statement by BPCL. This initiative opens up opportunities for BPCL dealers to play a crucial role in the EV revolution. Bounce Infinity will provide marketing support, inventory management, and training to BPCL dealers operating eDrive stores, ensuring consistent product availability and enhancing customer satisfaction.
“Partnering with Bounce Infinity is an integral part of our strategy to transform our fuel stations into versatile energy hubs that cater to the evolving needs of our customers and contribute to environmental sustainability,” said Pardeep Goyal, Business Head for Retail at BPCL.
This collaboration leverages BPCL’s extensive network to transform select fuel stations into EV hubs, where consumers can purchase, experience, and test-ride Bounce Infinity’s electric scooters. Each outlet will be equipped with charging points, making it convenient for customers to charge their vehicles on-site. Each BPCL location will feature only one brand, allowing Bounce Infinity or another brand to have an exclusive presence per outlet.
“Bounce Infinity will now leverage BPCL’s extensive retail network to offer consumers convenient access to our innovative range of electric two-wheelers. The flexible operation model of eDrive stores ensures consistent adherence to the highest quality standards and operational efficiency across all locations,” said Vivekananda Hallekere, Co-founder and CEO of Bounce Infinity.
This strategic partnership marks a significant step towards integrating EV solutions into traditional fuel stations, thus contributing to the broader adoption of electric vehicles and promoting environmental sustainability.
