SUMMARY
- Sachin Tendulkar becomes strategic investor and brand ambassador for health-tech startup Sugar.fit.
- The firm offers evidence-based health solutions and digital care for Type 2 and pre-diabetes patients.
- The comapny’s FY23 revenue grew 5.7X, but losses increased to ₹30.8 crore with ₹500 crore valuation.
Sachin Tendulkar has joined the health-tech firm Sugar.fit as its strategic investor and brand ambassador.
Founded by Madan Somasundaram and Shivtosh Kumar in 2021, healthcare startup Sugar.fit provides data-driven, evidence-based, and scientifically supported solutions to help people take better care of their health and use fewer prescription drugs.
The firm focuses on treating Type 2 and pre-diabetes. To give diabetics comprehensive care, the firm has created an innovative digital health experience. Under the direction of more than 300 trainers and more than 100 doctors, the startup boasts that its online platform has over 51,000 paying customers. Additionally, it claims that 90% of its users report lower blood sugar levels, and many report using fewer diabetes drugs as a result.
To strengthen its all-encompassing strategy for managing diabetes and sugar. fit has launched a variety of health goods. These consist of diabetes protein powder, sugar-control juice, sugar-control vinegar, sugar-control atta (flour), and sugar-control rice.
Sachin Tendulkar stated, “Sugar.fit is a brand that shares my vision for a fit and healthy India. Their aim to change how people perceive diabetes and help them take preventive or even curative care will certainly help to battle diabetes that affects millions in India, and I am truly happy to be part of their mission. Together with Sugar. fit, I hope to inspire people to make lifestyle changes that can lead to a healthier India.”
Co-founders of Sugar. fit Madan Somasundaram and Shivtosh Kumar stated, “We are deeply honored to welcome Sachin Tendulkar as our brand ambassador and equity partner. His unwavering commitment to fitness and healthy living resonates with our mission. At Sugar.fit, we see the struggles of those battling diabetes every day, and it is our passion to help them regain control of their health. With Sachin by our side, we believe we can inspire more people to take charge of transforming their lives.”
In FY23, Sugar.fit’s revenue increased 5.7X, while expenses rose 2.8 times to ₹47.7 crore. Losses for the period amounted to ₹30.8 crore, a 2.2X increase from FY22. The firm maintained a cash balance of ₹9.8 crore for FY23 and has raised over ₹164 crore through two funding rounds. Its post-money valuation stands at around ₹500 crore ($60 million).
