SUMMARY
- ONDC and Zupee team up to expand the reach of skill-based games to a larger audience.
- Zupee brings culturally relevant Indian games like Ludo to ONDC, focusing on responsible gaming.
- ONDC supports wider access to gaming and services through its democratized digital platform.
The government-backed Open Network for Digital Commerce (ONDC) and online gaming platform Zupee have teamed up to increase the audience for its skill-based games.
According to a statement on Monday, Zupee is offering its well-known Ludo game on ONDC as part of the arrangement, and it is listed as a seller application on the platform. The statement further said that this agreement will enable ONDC and Zupee to increase their reach, speed up customer acquisition, and offer even more value to their expanding user base.
The founder and CEO of Zupee, Dilsher Singh Malhi stated, “We are delighted to partner with ONDC and be listed on the platform. This collaboration strengthens our efforts to bring the joy of playing culturally relevant Indian games, responsibly, to a larger audience”.
Dilsher Singh Malhi and Siddhant Saurabh-led startup Zupee is a skill-based gaming platform that allows users to play games where their performance is determined by their ability, knowledge, focus, and experience. Investors like AJ Capital, WestCap Group, Tomales Bay Capital, Nepean Capital, Matrix Partners India (Now Z47), and Orios Venture Partners support the company.
T Koshy, managing director and CEO of ONDC stated, “ONDC has been committed to delivering a range of products and services through a democratized digital commerce and a neutral ecosystem for sellers Zupee’s integration on ONDC Network will not only facilitate the offering of value entertainment to larger users in India but also allow them to access a wider range of products and services at a right price from a single, unified platform.”
