SUMMARY
- Superstar Mahesh Babu’s firm, GMB Entertainment, has invested in Hyderabad-based Fitday, aiming to enhance the brand’s market presence and support its expansion.
- India’s nutraceutical sector is growing rapidly, with a forecasted CAGR of 20%, expected to reach ₹2.5 lakh crore by 2026 due to rising health awareness and disposable incomes.
- India’s nutraceutical sector is growing rapidly, with a forecasted CAGR of 20%, expected to reach ₹2.5 lakh crore by 2026 due to rising health awareness and disposable incomes.
Fitday, a prominent nutraceutical startup based in Hyderabad, has secured a strategic investment from GMB Entertainment, the firm owned by superstar Mahesh Babu. This investment represents a pivotal moment for Fitday, advancing its mission to transform the nutrition and healthy snacking industry in India.
Fitday has established a strong market presence with its products available in over 10,000 stores nationwide. The infusion of capital from Mahesh Babu will significantly enhance Fitday’s retail expansion efforts and facilitate entry into new markets. This collaboration not only underscores Fitday’s dedication to health and wellness but also brings increased credibility and visibility, crucial for driving growth in the competitive nutraceutical sector.
Mahesh Babu‘s investment is influenced by his personal commitment to health and fitness, aligning with his values and the brand’s mission. The nutraceutical market in India is experiencing rapid growth, with a forecasted expansion rate of 20% CAGR, three times the global average. This sector is expected to reach ₹2.5 lakh crore by 2026, driven by rising health awareness, increasing disposable incomes, and supportive government policies.
Fitday has quickly made its mark in the health and nutraceutical sectors with innovative products such as multigrain chips, millet bars, plant proteins, and dietary supplements. The brand’s inclusive approach—“There is something for everyone”—has been central to its success.
Mahesh Babu expressed enthusiasm about the partnership, stating, “I’m thrilled to support Fitday’s pioneering work in the nutrition and nutraceutical markets. Their commitment to innovation and quality resonates deeply with my values. I believe their new product line will set industry standards. This investment reflects my strong belief in their vision and potential impact on health and wellness across India.”
Suresh Raju, Founder and CEO of Fitday, commented, “We’re honored to have the support of superstar Mahesh Babu. We have carefully selected investment opportunities that align with our vision, and this partnership is a testament to our strategic approach.”
Looking ahead, Fitday plans to broaden its product availability through national retail chains, educational institutions, and corporate partnerships, aiming to strengthen its position in the B2C market.
