IPO-bound Swiggy has introduced a new data feature for restaurant partners to outperform their contenders. The move follows the launch of ‘Smart Links’, a marketing tool for high reach and boost in orders for the restaurant partners.
The new data analytics tool ‘Market Intelligence Dashboard’ would indicate the order growth, average order value, customer behavior insights, and calculation of the restaurant’s marketing efforts, along with their efficiency of operations. It does so by marking a score on a scale of 100 on the restaurant’s menu quality at both brand and individual outlet levels.
Deepak Maloo, assistant vice president for supply at Swiggy said that the new feature allows restaurants to standardize their performance as per industry standards, identify areas for improvement, and make informed data-driven decisions.
Last year, Swiggy’s competitor Zomato launched ‘Zomato Food Trends’ to provide insights into local food trends.
Swiggy switched to a public limited company in April to raise funds from the public. It is pertinent to note that the foodtech company is all set for its $1 billion public listing on the bourses in the coming months.
The company has been engaged in a series of streamlining operations. Only this week Swiggy appointed four new vice presidents in different roles for Instamart citing enhancement in efficiency of its nationwide demand services. Earlier this month, it had also launched ‘Eatlists‘ feature to manage food recommendations.
Additionally, ecommerce major Amazon India has also approached Swiggy for a potential deal involving for the quick commerce vertical, Instamart. Earlier in March, the Bengaluru-based company merged its premium grocery vertical InsanelyGood with Instamart.
