Amit Koshal, CEO & Co-founder of Twid, expressed enthusiasm about the partnership, highlighting its potential to redefine customer satisfaction by offering a rewarding shopping experience. Santosh Kevlani, Head of Monetization, Payments & Fintech at Myntra, emphasized the benefits of increased prepaid orders and improved fulfillment rates, reinforcing Myntra’s commitment to delivering exceptional value and convenience.
Founded in 2020, Twid has emerged as a key player in transforming reward points into a versatile currency usable across a vast network of merchants in India. The company’s affiliation with major banks and brands, coupled with a substantial points pool exceeding USD 2.2 billion, underscores its pivotal role in the rewards ecosystem. Twid recently secured USD 12 million in Series-A funding led by Rakuten Capital and Google, further solidifying its position in the market.
Myntra, part of the Flipkart Group, continues to innovate in the fashion and lifestyle space, offering a diverse range of over 6000 leading brands. The platform’s extensive reach spans across approximately 19,000 pin codes nationwide, catering to a broad spectrum of consumer preferences.
This collaboration marks a significant stride towards enhancing the rewards ecosystem in India, promising customers a seamless and value-driven shopping journey on Myntra’s platform.
