Accenture welcomes its followers and client base to the metaverse Continuum. The spectrum of digitally enhanced Business models, Worlds, and reality aims to change the way of life. It hopes to do so in the next decade. It’s according to the technology vision 2022 audit.
A technical vision of Accenture claims that marketing firms are shifting to a future that differs from the one it got destined to operate. Is your enterprise ready for the metaverse?
Accenture believes that metaverse has a lot to do today. It will make the leaders ready for the upcoming days. Accenture reads welcome to the metaverse continuum.
As per the report, 98% of the chief executives feel that continual advancement turns out to be more reliable. It tends to be more trustworthy. It is in comparison to the social, political, and economic trends. It got reported by 14% of the executive that covid-19 pandemic outbreaks will continue to disrupt the plans and operations of Marketing firms worldwide.
86% of the chief executives report that the companies adapted to the disruption of the pandemic.
It paved the path for a new normal in the post-pandemic era.
The most sought-after Accenture vision 2022 spans around how technical innovations are forming the building blocks of the collective future.
The trends look after the entire continuum. It starts from the virtual and moves to the physical entity.
It identifies how ambitious enterprises find opportunities by uplifting themselves and prepping for the golden future.
The four trends of the Accenture vision 2022 are as follows.
Webme
It is the “me” in the metaverse. The internet is assuming the shape of the metaverse. The web3 transforms the operation and underpinning of the digital world. Web3 pinpoints how the internet is getting reimagined.
The unreal
It is synthetic and authentic. Synthetic content and AI-generated data closely replicate reality. The emergence of creativity is a trend where the system gets filled with machines that are not actively human.
The programmable world
It talks about our planet. Customisation, control, and personalization are getting enmeshed in the world, making it Programmable, physical, and digital. The Programmable world sees how technology exists in our physical environment. It does so in ever-increasing sophisticated ways.
Forward-looking companies are simultaneously navigating the uncertainty of today’s markets while beginning to compete in the Metaverse Continuum. For example, working with Microsoft and Accenture, Mars is embracing digital twins, which is one of the foundational elements of the metaverse, to reduce waste, increase speed and capacity, and empower its associates to make real-time decisions across its supply chain. Mars is now extending this concept to product development with digital simulations factoring in variabilities, such as climate and disruptions, and maintaining greater visibility from the point of origin to the place of consumption.
For 22 years, Accenture has taken a systematic look across the enterprise landscape to identify evolving technology trends with the highest possibilities to disrupt businesses and industries. For more information on this year’s report,
visit www.accenture.com/technologyvision or follow the conversation on Twitter with #TechVision.
About the Methodology
For the 2022 report, the research process included gathering input from the Technology Vision External Advisory Board, a group comprising more than two dozen experienced individuals from the public and private sectors, academia, venture capital firms, and entrepreneurial companies. In addition, the Technology Vision team conducted interviews with technology luminaries and industry experts, as well as many Accenture business leaders. In parallel, Accenture Research conducted a global survey of 24,000 consumers and 4,650 C-level executives and directors across 35 countries and 23 industries.
