SUMMARY
- All Things Baby raised ₹30 Cr in Series A to expand channels and onboard premium brands.
- Over 35,000 families in India are clients; plans retail expansion in eight major cities.
- Distribution network drives 60% of revenue; targeted ₹50 Cr revenue for fiscal year 2022-2023.
The D2C baby and mother care company All Things Baby has raised ₹30 crore (nearly $3.6 million) in a Series A fundraising round led by Richa Choksi, the director of the family office, and Inoventures.
As per Inc42, Tejal Bajla, Co-founder of All Things Baby said the fresh funding will be utilized to expand its channel, onboard high-end international brands, and broaden its category range. All Things Baby also wants to hire fresh experts, invest in cutting-edge technology, and create private labels.
All Things Baby is an omnichannel marketplace for baby and mother care items founded by Tejal Bajla and Akshay Jalan. It provides its clients with high-end, superior products. According to the company, over 35,000 families in India are currently its clients.
Over the next two years, Bajla plans to open retail locations in two additional cities. Additionally, the firm wants to expand its omnichannel footprint by opening retail locations in eight major cities nationwide: Delhi NCR, Mumbai, Kolkata, Ahmedabad, Pune, Bangalore, Hyderabad, and Chennai.
According to Bajla, the company’s distribution network accounts for 60% of its revenue, with its direct-to-consumer (D2C) division providing the remaining 40%.
In the 2021-2022 fiscal year, the business reported revenue of ₹25 crore. For the fiscal year ending March 2023, the company aimed to double its revenue to ₹50 crore.
