SUMMARY
- Zerodha’s Nikhil Kamath has invested in One Hand Clap Media; deal terms remain undisclosed officially.
- The agency, led by ex-AIB creators, crafts bold digital storytelling for top brands like Swiggy and Netflix.
- It aims to disrupt legacy agency models with culture-driven creative work across ad films and digital campaigns.
Nikhil Kamath, a co-founder of Zerodha, has invested in One Hand Clap Media, a creative firm established by former AIB leaders Naveed Manakkodan and Aakash Shah. The agreement’s specifics are still unknown.
Aakash Shah, Co-founder of One Hand Clap Media, stated, “Nikhil gets our DNA, and our visions align. We both never cared for the status quo; we have always aimed to disrupt it, defy the metrics and algorithms to tell stories, not just campaigns for our clients.”
One Hand Clap Media is an expert in creative campaigns, digital mandate management, and digital-first storytelling in ad films. Swiggy, Chetak, BGMI, Netflix India, Bumble, EMotorad, CRED, Ather, and Prime Video India are just a few of the well-known brands for which the agency has produced work.
With bold, effective creative output suited to rapidly evolving digital platforms, the agency, which was founded by storytellers with experience in comedy, culture, and digital media, is putting itself in a position to challenge established agency models.
