NuvoRetail, a leading e-commerce marketing and analytics company, has successfully raised $350,000 in its latest funding round. The company plans to channel these funds into the development of Enlytical.ai, its AI-ML-powered platform designed to enhance e-commerce bid automation, insights, and reporting.
Additionally, the investment will support NuvoRetail’s efforts to expand its global footprint.
Launched in 2017 by Vishal Sharma, Enlytical.ai provides brands with a unified platform to manage and optimize various e-commerce KPIs, including sales, marketing, portfolio management, content, supply chain, pricing, and customer loyalty. The platform enables businesses to gain a comprehensive understanding of their performance across multiple e-commerce platforms.
NuvoRetail’s platform is distinguished by its AI-based media spend optimization engine, which employs advanced AI algorithms to assess campaign performance and strategically allocate media budgets. This approach is designed to maximize audience engagement and ensure higher ROI by reducing unnecessary expenditures and optimizing investments based on retail readiness signals.
Operating out of Delhi, NuvoRetail competes with other industry players such as Concent, Agora PH, and Domain Bharat. The company is focused on providing cutting-edge solutions that help brands navigate the complex landscape of e-commerce and achieve sustainable growth.
This latest round of funding marks a significant milestone for NuvoRetail as it continues to innovate and scale its offerings, catering to the ever-evolving needs of the global e-commerce market.
Source: Entrackr
