SUMMARY
- StockGro conducted two ESOP buyouts between 2023 and 2024, offering employees the opportunity to monetize their vested shares.
- Less than 60% of eligible employees opted to sell their shares, while others retained them for long-term value.
- The buyouts collectively distributed $2 million, with 100% of vested shares purchased from participating employees in the latest round.
StockGro, a social investment platform, has successfully executed two Employee Stock Option Plan (ESOP) buyouts over the past two years. These buyouts were aimed at providing employees an opportunity to monetize their vested shares, ensuring both financial benefits and long-term incentives.
- Participation Rate: Less than 60% of eligible employees chose to sell their shares during the buyouts, while the remaining employees decided to retain their options for future benefits.
- Payouts: The company claims to have distributed over $2 million during the buyouts, highlighting its commitment to rewarding its workforce.
- Most Recent Buyout: StockGro bought out 100% of the vested shares from participating employees.
Founded in 2020 by Ajay Lakhotia, a former venture capitalist, StockGro provides a social investment platform with a virtual interface designed to educate users about trading and investments.
Earlier this year, StockGro raised ₹205 crore ($25 million) through a debt round involving Trifecta Ventures and Hindustan Media Ventures.
- The trend of ESOP liquidity events is gaining momentum, with over 20 startups in India conducting buyback or payout programs worth approximately $200 million this year, according to TheKredible.
- Recently, startups like HealthKart and NowPurchase also announced their first ESOP buyback plans, worth ₹55 crore ($6.5M) and undisclosed amounts, respectively.
With a lean team of 70 members, StockGro aims to make investing accessible and engaging through its interactive platform. The company’s ability to deliver substantial ESOP buyouts reflects its strong financial foundation and employee-centric approach.
Employee stock option programs are increasingly becoming a preferred way for startups to retain talent and incentivize performance. StockGro’s repeated buyouts reinforce its status as a growing fintech player while setting a benchmark for employee rewards.

