SUMMARY
- Uber One loyalty program introduced in India, with monthly and annual plans priced at Rs 149 and Rs 1,499, respectively.
- The program offers credits on rides and services, priority support, and a complimentary Zomato Gold subscription.
- Uber One has 25 million members globally, with 70% annual growth, and faces stiff competition in India from platforms like Rapido and Namma Yatri.
Uber has launched its much-anticipated Uber One loyalty program in India, aiming to offer subscribers a range of benefits for their ride-hailing and delivery needs. The program is available with two subscription options: Rs 149 per month or Rs 1,499 annually. Additionally, some users are being offered up to 50% off the monthly subscription cost as part of promotional discounts.
The Uber One loyalty program comes with several attractive benefits for its members:
Up to 10% credits on all types of rides: This includes four-wheelers, three-wheelers, and two-wheelers, as well as parcel delivery services. These credits function similarly to cashback, which can be redeemed on future rides.
Priority support for Uber One members, ensuring a faster resolution of queries and concerns.
A complimentary three-month Zomato Gold subscription, offering members exclusive discounts and offers at partnered restaurants.
Globally, Uber has seen significant success with its loyalty program, boasting 25 million Uber One members as of September 2024. Uber claims that Uber One members spend three times more than non-members and have higher retention rates. The program’s membership has grown by 70% year-on-year.
In India, Uber faces direct competition from Rapido, backed by WestBridge Capital, and Namma Yatri, backed by Google. These emerging platforms are gaining traction, particularly in the two-wheeler space, which is a key focus area for Uber’s new program.
The launch of Uber One in India is expected to strengthen Uber’s position in a competitive market, offering both cost-conscious consumers and frequent users of Uber services a way to maximize their value. The additional priority support and Zomato Gold membership also enhance the overall appeal of the loyalty program.
Uber’s push for higher retention rates and increased spending through this program may help the company stay competitive, especially against rapidly expanding local alternatives.
