SUMMARY
- Goa Chief Minister Dr. Pramod Sawant launched WAVES, Prasar Bharati’s OTT platform, during the opening ceremony of the 55th International Film Festival of India (IFFI) in Goa.
- The platform features a blend of iconic shows like Ramayan, Mahabharat, and Shaktimaan, along with live streaming, gaming, and e-commerce integration.
- WAVES supports 12+ languages and 10+ genres, catering to diverse audiences with infotainment, student films, and exclusive screenings.
Prasar Bharati, India’s national public broadcaster, has entered the OTT streaming market with the launch of WAVES, unveiled by Goa Chief Minister Dr. Pramod Sawant at the 55th International Film Festival of India (IFFI) in Goa. The platform aims to offer a seamless digital experience, blending nostalgia with modern entertainment.
WAVES, designed to cater to the growing demand for digital infotainment, boasts an impressive lineup:
Classic Content: Iconic TV shows such as Ramayan, Mahabharat, Hum Log, and Shaktimaan.
Language Diversity: Content in 12+ languages, including Hindi, English, Tamil, and Assamese.
Genres: Over 10 genres spanning infotainment, news, sports, and animation.
Innovative Add-ons: Live events, radio streaming, free-to-play gaming, and e-commerce integration via ONDC.
In alignment with IFFI’s focus on young filmmakers, WAVES is screening exclusive shows such as:
Roll No. 52, a student film from Annapurna Film and Media Studio.
Fauji 2.0, a contemporary adaptation of the iconic series.
Kicking Balls, produced by Oscar-winner Guneet Monga Kapoor.
Jackson Halt, a gripping crime thriller.
WAVES also provides opportunities for budding creators, showcasing works from FTII, Annapurna, and AAFT students. Esteemed creators like Kamiya Jani, RJ Raunac, and Shraddha Sharma will feature on the platform.
Beyond entertainment, WAVES includes:
Live streaming of events such as the US Premier League Cricket Tournament starting November 22, 2024.
Cybersecurity campaigns in collaboration with CDAC and MeitY through series like Cyber Crime Ki Duniya.
Government-backed documentaries, including Cinemas of India and a feature on the Supreme Court’s 75th anniversary.
The platform offers a sleek, user-friendly interface with curated playlists, personalized profiles, and cross-platform compatibility.
WAVES stands as a significant step for Prasar Bharati in embracing digital transformation, bridging traditional media with cutting-edge technology to create an inclusive infotainment ecosystem.
