SUMMARY
- Bollywood star Ranveer Singh launches SuperYou, a protein food and supplements brand co-founded with Nikunj Biyani.
- The brand’s first product, a protein wafer bar with 10g protein and no added sugar, is available in four flavors.
- Backed by a ₹40-50 Cr investment, SuperYou targets ₹500 Cr revenue in five years and will retail online and in select modern trade stores.
Bollywood sensation Ranveer Singh has ventured into the health and nutrition sector with the launch of SuperYou, a protein food and supplements brand co-founded alongside Nikunj Biyani. The initiative is supported by Think9 Consumer, a venture builder firm, and caters to India’s burgeoning health-conscious population.
SuperYou’s first product, a protein wafer bar, is available in four enticing flavors: chocolate, choco-peanut butter, strawberry crème, and a cheese variant. Each bar delivers 10g of protein per serving, with no added sugar, making it a convenient and healthy snack option.
Ranveer Singh, a self-proclaimed fitness enthusiast, shared his vision for SuperYou:
“Protein is an essential macronutrient, and with our busy lifestyles, it’s hard to get the required amount. SuperYou is my way of making protein consumption simple, affordable, and effective for Indian consumers.”
SuperYou plans to invest ₹40-50 crore over the next 18-24 months, aiming to achieve a revenue milestone of ₹500 crore within five years. The brand’s products will soon be available through its official website and prominent online platforms such as Amazon, Flipkart, Zepto, Blinkit, and Instamart. Additionally, SuperYou will debut in select modern trade stores like Reliance Fresh, Smart Bazaar, and Wellness Forever, initially targeting 10 cities for its distribution network.
Nikunj Biyani, a co-founder with over a decade of experience in the FMCG sector, emphasized the brand’s ethos, “SuperYou is not just about protein but about enabling a healthy and strong body that supports your aspirations.”
This marks yet another significant entrepreneurial move by Ranveer Singh, reflecting his commitment to fitness and healthy living.
