Frammer AI Bags $2M Seed Funding Led by Lumikai

Media SaaS firm, Frammer AI raised $2 million in a seed fundraising round led by venture capital firm Lumikai, which specializes in interactive media and gaming. According to a statement from the company, the fresh funds will be used to further Frammer’s growth in the sports and entertainment industries, bolster its tech staff, and improve data training in important priority areas.

According to YourStory, Co-founder Arijit Chatterjee has stated, “Frammer AI is an enterprise-grade end-to-end platform that takes any premium content and makes it digital-ready with the click of a button. We work with large and medium-sized publishers across genres and not with influencers or creators which is a fairly cluttered space. At the enterprise level, globally there is no else that provides the features that Frammer does for news and lifestyle content, including webinars, corporate films, etc.”

He adds, “It currently works with all content teams at India Today, with 70% of their content, including prime-time programming, processed on Frammer. Their Live Cutter feature allows them to clip live streams and publish across multiple platforms simultaneously. The teams see a huge amount of time saved in processing large volumes of video and making it all digital-ready with all meta-data generated automatically, with just one person needed for review. We are fully integrated with Zee News and have just gone live with them.”

CEO and Co-founder Suparna Singh said, “The need for and interest in short-form video has never been higher. We’re thrilled to hear from clients that Frammer is creating larger audiences for them by utilizing all their videos to their fullest potential. We’ve used all our experience and knowledge to train Frammer to deliver the most accurate results for complex content, and it’s gratifying to see very effective results.”

Founding partner at Lumikai, Salone Sehgal stated, “We look forward to the journey with Frammer AI. As a leadership team, they have consistently driven businesses from inception to profitability and delivered shareholder value with pioneering content, product, and media-tech solutions while leading NDTV. In a world where brands, enterprises, and media houses must consistently engage audiences through social media, Frammer AI’s impressive client roster is a testament to the value of its solution.

Frammer AI the Delhi-based firm, was founded by three former NDTV employees Suparna Singh, Arijit Chatterjee, and Kawaljit Singh Bedi. The firm provides businesses with an AI-powered studio that helps them turn their material into entertaining and profitable videos. The firm works with businesses to create high-quality, ready-to-publish films for social media by utilizing cutting-edge AI technology and exclusive training techniques.

According to the company, they produce vertical films like YouTube Shorts and Instagram Reels, which help many businesses meet their audience and customer engagement goals with brief, interesting content. For accurate transcription of Indian languages, dialects, and mixed-language recognition, the company applies proprietary training. It also teaches vision models how to identify faces, persons, celebrities, logos, emotions, and other comparable visual features in video frames. Because of this, the business has been able to successfully convert horizontal video to vertical video and increase publisher revenue through contextual and affiliate advertising.

Large businesses find producing and posting videos on social media a lengthy process which also typically involves numerous team members and many hours of labor. A 30-minute video may be divided into 35 smaller pieces in just five minutes according to Frammer AI’s streamlined methodology. Every video that Frammer AI produces can have captions and a transcript produced. It creates short-form videos that are optimized for different digital platforms by picking the most interesting parts.