SUMMARY
- Beauté Secrets has secured Rs 1.6 crore funding from Velocity.
- This funding will enable the brand to grow its presence on quick commerce platforms and introduce new items to its collection.
- Recently, Beauté Secrets has expanded its product range to include bath and hair removal items.
Beauty tools brand Beauté Secrets has secured Rs 1.6 crore funding from Velocity, a financial platform backed by Peter Thiel’s Valar Ventures.
As Beauté Secrets prepares to handle the increased demand during the festive season, this funding will enable the brand to grow its presence on quick commerce platforms and introduce new items to its collection.
“We’re excited to support Beauté Secrets growth journey. Our financing enables brands like Beauté Secrets to capitalize on the festive season demand, which often accounts for a significant portion of their annual sales. By providing the necessary working capital, we’re helping promising D2C brands reach their full potential,” said Atul Khichariya, Co-founder and COO of Velocity.
Founded by Harika Aneja, Beauté Secrets is a rapidly expanding online beauty tools retailer with a mission to make high-quality, stylish, and budget-friendly beauty tools accessible to all. The brand has reached over 4 million customers across the country and has seen a growth rate of 3x.
Offering a broad selection of beauty tools from nail care to skincare and foot care, Beauté Secrets offers products in three categories: basic, essential, and premium, designed to meet the varied needs and price points of its customers.
What sets Beauté Secrets apart is its blend of design, functionality, and affordability, especially appealing to Gen Z. The company has an extensive range of products, including manicure/pedicure kits, tweezers, cuticle trimmers, foot scrubs, hairbrushes, scissors, and more.
Recently, Beauté Secrets has expanded its product range to include bath and hair removal items. The company collaborates with skilled manufacturers to ensure the highest quality in all its offerings.
Beauté Secrets possesses quality control process, ensuring every tool is thoroughly checked before it hits the market, earning it a reputation as a reliable brand in the beauty tools industry.
While it currently focuses on online sales, the brand is in talks with major distribution channels and plans to launch into premium retail stores across key cities in the near future.
With this investment, Beauté Secrets aims to enhance its operations, broaden its product range, and continue to provide high-quality beauty tools at competitive prices. The brand is also in the process of developing innovative tools that will simplify natural beauty care routines, introducing products that are unique to the Indian market.
Harika Aneja, Co-Founder of Beauté Secrets stated,“Our focus on creating travel-friendly, durable, and elegant beauty tools has resonated with consumers looking for quality products without breaking the bank.”
She added, “By maintaining reasonable pricing while ensuring durability and precision in our tools, we’ve successfully met the varied needs of our clientele and established Beauté Secrets as a trusted brand in the beauty tools market.”
