SUMMARY
- Unilever Ventures leads a $2 million Series A funding round in ClayCo Cosmetics.
- Funds will be used to expand the brand’s product range, recruitment, and promotional activities.
- ClayCo’s Rice and Sake Sleep Mask has become a top-selling night cream with over 100,000 units sold.
ClayCo Cosmetics, a rising skincare brand launched by Niharika Jhunjhunwala in March 2024, has successfully secured $2 million in a Series A funding round, led by Unilever Ventures. This round marks the first external investment for the brand, underscoring its growing presence in the beauty industry.
The newly raised funds will be utilized for:
- Expanding the product portfolio to introduce new skincare lines.
- Boosting branding and promotional efforts for broader market reach.
- Recruitment drive to scale operations.
- Supporting working capital needs to fuel operational expansion.
- Brand Specialization and Flagship Products
ClayCo is known for combining natural ingredients with modern skincare technology, drawing inspiration from ancient beauty traditions and global cultures. Its debut collection, “Rituals of Japan”, includes products such as cleansers, moisturizers, serums, and essences that incorporate traditional ingredients like rice, sake, and azuki beans.
The brand’s flagship product, the Rice and Sake Sleep Mask, has become a best-seller on platforms like Amazon, Nykaa, and Tira, with over 100,000 units sold in just a few months.
Looking forward, ClayCo plans to expand its range with a Moroccan-inspired body care line. This new collection aims to offer affordable luxury, continuing the brand’s mission of providing high-performance skincare rooted in diverse beauty traditions.
