SUMMARY
- Kaatil has secured an undisclosed sum in its seed round led by Mumbai-based Prajay Advisors.
- The funds will be utilized in the expansion of its product offerings and market presence through a variety of distribution channels.
- Kaatil has been honored with the Great Taste Award for 2024 by the Guild of Fine Foods, U.K.
Indian-chili-focused hot condiments brand Kaatil, has secured an undisclosed sum in its seed funding round, led by Mumbai-based Prajay Advisors, along with Shivaan Ghai and Romil Ratra from Mumbai’s Graviss Group.
The funds raised will be utilized in the expansion of its product offerings and market presence through a variety of distribution channels, including ecommerce platforms, quick commerce, and traditional retail stores. Additionally, the company intends to establish an independent B2B supply chain to serve the needs of restaurants, hotels, and cafés.
In recent news, Kaatil has been honored with the Great Taste Award for 2024 by the Guild of Fine Foods, U.K.
Established by Sagar Merchant and Arjun Panwar, Kaatil has an extensive portfolio of products spanning various categories, such as hot sauces, hot ketchups, and chilli oils, all derived from Indian chillies.
Currently, Kaatil is accessible through its D2C website (www.kaatil.in), major e-commerce platforms like Amazon and Big Basket, and physical stores across Mumbai, Pune, and Hyderabad. The brand’s products have also made their way to the U.S. market through Amazon USA and are available in physical stores in Canada and New Zealand.
