SUMMARY
- CoinDCX has announced the appointment of Prashant Verma as its CGMO for the DCX Group.
- His role will include managing teams across brand, digital, growth, categories, insights, and customer lifecycle management.
- Verma has previously worked as Head of Growth & Marketing at Blinkit and Chief Revenue & Marketing Officer at Licious.
CoinDCX, a leading Indian cryptocurrency exchange, has announced the appointment of Prashant Verma as its Chief Growth and Marketing Officer (CGMO) for the DCX Group.
Verma is set to play a crucial role in enhancing user engagement, increasing revenue, and spearheading marketing initiatives, while also strengthening the CoinDCX brand throughout India.
His role will include managing teams across various departments, including brand, digital, growth, categories, insights, and customer lifecycle management.
Moreover, Prashant will be in charge of developing marketing strategies for BitOasis, a DCX Group entity in the Middle East, and will focus on expanding into new regions and launching into new markets.
Prashant Verma brings experience from his previous positions as Head of Growth & Marketing at Blinkit and Chief Revenue & Marketing Officer at Licious.
Minal Thukral, who has been overseeing CoinDCX’s growth efforts for over five years, will now lead the charge in advancing DeFi initiatives and will be a key member of the core leadership team at Okto.
“At this critical juncture, as CoinDCX accelerates its mission to onboard 50 million people into the crypto space by 2025, Prashant’s extensive experience as a full-funnel marketer and business leader in the consumer tech sector will be invaluable. He has a proven track record of building marquee consumer tech unicorns in India, and we are excited to have him lead our growth and marketing efforts,” said Mridul Gupta, one of the Founding Partners of CoinDCX.
“I am thrilled to join CoinDCX at such a pivotal moment in the crypto industry. With immense growth potential in both the Indian market and beyond, I look forward to leveraging my experience to drive user engagement, expand our geographical presence, and strengthen the CoinDCX brand. There is a tremendous opportunity to contribute to our mission of making Web3 and crypto mainstream, and I’m eager to lead the charge in realizing that vision,” said Prashant Verma, the Chief Growth and Marketing Officer of CoinDCX.
Only last month, CoinDCX unveiled the Crypto Investors Protection Fund (CIPF) with a commitment of Rs 50 crore to compensate users for losses in extremely rare situations, such as security breaches or other negative events.
This initiative was launched following a significant security breach at WazirX, another Indian cryptocurrency exchange, which led to the loss of nearly $235 million in crypto assets.
