SUMMARY
- D2C Plan B has secured an undisclosed amount from JIIF, HNIs and Ah! Ventures.
- The funds have been allocated for enhancing Plan B’s presence in the market and diversifying its range of products.
- JIIF will offer strategic counsel and mentorship to support Plan B’s expansion efforts.
Plan B, a direct-to-consumer (D2C) brand specializing in children’s innerwear, has secured an undisclosed amount in a funding round from JITO Incubation and Innovation Foundation (JIIF), a community-based angel network, alongside high-net-worth individuals and Ah! Ventures.
The funds have been allocated for enhancing Plan B’s presence in the market and diversifying its range of products. The company intends to focus on marketing initiatives, talent acquisition, and the expedited development of new products.
On the other hand, JIIF will offer strategic counsel and mentorship to support Plan B’s expansion efforts.
Established in 2018 by Sneha Raisoni and Vaidehi Shah, Plan B has established a unique market position by offering superior, comfortable, and functional innerwear for children.
Plan B has distinguished itself in the industry by delivering innerwear solutions that are both practical and comfortable for children. The entrepreneurial duo behind Plan B, Sneha Raisoni and Vaidehi Shah, who hail from backgrounds in entrepreneurship without any prior experience in the textile sector or initial financial backing, have built the company from the ground up. Their products have set new standards for essential items for children aged between six months and sixteen.
Sneha Raisoni shared the company’s mission: “Our mission at Plan B is to make every day comfortable and delightful for children. Since inception, we have prioritized quality, design and fit. We aim to keep blending fun with functionality and craft clothing that is aligned with our ‘Easy Wear, Easy Care’ philosophy. This funding is a timely boost that will help us maintain our momentum and help us be discovered by more parents.”
