SUMMARY
- KL Rahul invests in Metaman’s new premium perfume range, expanding the Drip Project’s luxury offerings for men.
- The cricketer’s involvement goes beyond being an ambassador; he actively contributes to product development, aligning with his passion for fashion and long-term ventures.
- Metaman, launched in 2022, continues to grow under KL Rahul’s support, introducing sophisticated products that cater to the modern Indian male.
Metaman, a leading men’s jewelry brand founded in 2022 by Harsh Maskara and Anil Shetty, has ventured into the premium fragrance market with the backing of Indian cricketer KL Rahul.
Known for catering to GenZ with affordable, high-quality products, Metaman acquired the Drip Project in 2023 and has since reimagined its perfume collection under the ‘Metaman’ banner.
This latest investment from KL Rahul, who has long supported the brand, solidifies his commitment to developing premium products for the modern Indian man.
KL Rahul, who has always been selective about his endorsements, expressed that this investment was driven by his personal passion for fashion, wellness, and long-term entrepreneurial goals. “It’s more than just being a face for the brand,” Rahul stated. “I’m passionate about creating something lasting and of high quality, and this perfume line represents that.” As Metaman’s brand ambassador, KL Rahul embodies the refined elegance and sophistication that the brand aims to deliver with its new perfume collection, making a strong connection between his personal style and Metaman’s ethos.
Harsh Maskara, co-founder of Metaman, praised KL Rahul’s continued involvement and investment in the brand, highlighting the cricketer’s active role in the company’s growth since its inception. “When we decided to expand into fragrances, KL immediately resonated with the idea, being an avid perfume enthusiast himself. His input has been crucial in shaping the collection, which reflects our commitment to timeless luxury at an accessible price.”
In addition to his investment in Metaman, KL Rahul has made strategic investments in other innovative ventures, such as Flam, an AI-powered company, and has supported startups like Boldfit, XYXX, and Hyugalife, further establishing himself as a forward-thinking investor beyond his cricketing career.
