SUMMARY
- Jagdish Mitra, the former India president and the head of corporate affairs at Tech Mahindra, has unveiled his latest venture, Humanize, a GenAI SaaS startup.
- Humanize aims to provide low or no code GenAI-integrated industrial SaaS and advanced automation solutions to businesses.
- In addition to India, Humanize plans to focus on the Middle East and the US markets initially.
Jagdish Mitra, the former India president and the head of corporate affairs at Tech Mahindra, has unveiled his latest venture, Humanize, a GenAI SaaS startup. Humanize aims to provide low or no code GenAI-integrated industrial SaaS and advanced automation solutions to businesses.
In a press release, Humanize highlighted its commitment to delivering GenAI-integrated solutions for specific industries as easy-to-use platforms built on existing enterprise SaaS infrastructures.
The platform features a comprehensive suite of tools including digital product engineering, analytics, customer experience (CX), business process services, and talent management solutions. The startup intends to target businesses across sectors such as banking, finance, retail, consumer goods, manufacturing, technology and media, and automotive.
In addition to India, Humanize plans to focus on the Middle East and the US markets initially. Looking ahead, the startup aims to explore opportunities in Southeast Asia, Germany, the Nordics, the United Kingdom, Australia, and Japan.
Mitra too to LinkedIn to post, “We at Humanize have architected a platform that will integrate with global SaaS platforms to expedite time-to-market. Built on plug-and-play industry use cases on enterprise SaaS stack and powered by AI/GenAI accelerators, our solutions will help enterprises with faster time-to-market by 15-20%.”
Mitra’s decision to venture into entrepreneurship was inspired by his observation of how cloud-native SaaS platforms are transforming how businesses respond to market demands.
His post further read, “With the advent of AI and GenAI, I saw an opportunity to turbo charge each of these aspects of Agility and Acceleration, and augment it with human Acumen to create contextualised solutions – build industry use-cases, on industry SaaS stack powered by AI and GenAI.”
Before embarking on this new journey, Mitra served as the president of India and led the corporate affairs department at Tech Mahindra for nine years, starting in 2015 as the chief of strategy and marketing officer.
This venture marks Mitra’s second stint with an IT major, having previously worked at the company for 14 years until his departure in 2006. He founded CanvasM Technologies, a mobility solutions startup, which was acquired by Tech Mahindra in 2014.
Humanize is backed by NLB Services, a digital talent solutions provider. The company has invested an undisclosed sum in Humanize, with a significant portion allocated to scaling technology and research and development, developing the AI platform, creating Centers of Excellence (CoEs), and expanding its workforce.
Sachin Alug, CEO of NLB Services, said that this investment will broaden the company’s service offering and open new opportunities for collaboration with its diverse client base globally.
With this investment, Humanize is set to onboard 80-100 customers and 100 interns in its initial phase of operations.
The startup is capitalizing on the current GenAI boom in India. The Indian GenAI sector is projected to exceed $17 billion by 2030, growing from $1.1 billion in 2023.
