Klub, the revenue-based financing platform, is gearing up to disburse Rs 200 crore during this year’s festive season. This initiative aims to support SMEs in bolstering their inventory and enhancing marketing efforts to cater to increased demand during India’s festive period, the company announced in a press release.
During the previous festive season, Klub disbursed Rs 100 crore, focusing on boosting sales for major e-commerce platforms such as Amazon, Flipkart, and Myntra.
The funding will be directed towards Direct-to-Consumer (D2C) brands spanning over 45 sectors. In 2023, Klub invested in diverse sectors including beauty & personal care, fashion & apparel, and cloud kitchens & restaurants. Notable brands that received investments include Monrow Shoes, BRB Chips, Berrylush, and potful.
Based in Bengaluru and founded in 2019 by Anurakt Jain and Ishita Verma, Klub offers flexible funding solutions up to Rs 30 crore per tranche. The platform supports businesses with various capital structures tailored to their specific needs, including term loans, credit lines, and revenue financing. Klub collaborates with leading NBFCs like U GRO Capital to facilitate its funding initiatives.
Market projections indicate a festive sales growth of 10-12% this year, with the e-commerce industry expected to reach $111 billion. Klub’s approach of providing growth capital through innovative financing solutions positions it strongly within the competitive landscape, competing directly with firms like GetVantage, Velocity, Clearco, CRED Mint, Wayflyer, and KredX.
Since its inception, Klub claims to have facilitated over 1,700 investment rounds, driving growth for more than 650 brands. The company raised $20 million in a seed funding round from Peak XV’s growth program Surge, Alter Global, GMO Venture Partners, and 9Unicorns in 2021.
As Klub prepares to expand its funding footprint this festive season, it continues to play a pivotal role in empowering digital businesses and SMEs across all growth stages with crucial financial support.
