Shark Tank India is an Indian reality television series where It telecasts entrepreneurs making business presentations to a panel of investors. The investors are called Sharks. The very first season of this series appeared on Sony LIV from 20th December to 4th February.
Season 1’s sharks were Ashneer Grover, Peyush Bansal, Anupam Mittal, Vineeta Singh, Namita Thapar, Aman Gupta, and Ghazal Alagh. During Shark Tank India’s first season, the investors had a total number of 68 deal commitments involving the investment of Rs.40Cr. But in reality 40% out of the total deal commitments, only 28 deals were honored by the investors as they invested Rs.17Cr till July 2023 as per the report filed at the Ministry of Corporate Affairs(MCA).
Namita Thapar invested a total amount of 7Cr., followed by Grover, Piyush, and Mittal who invested 2Cr. each while Aman Gupta and Vineeta Singh funded 3Cr. and 1Cr. respectively and lastly Ghazal Alaagh invested only 40Lakhs in the first season of Shark Tank India.
According to the data, Thapar honored 13 deals out of 22 deals commitments of hers. She managed to gain a 59% conversion rate which is the highest among the other sharks.
Mamaearth’s Ghazal Alagh took its conversion rate up to 57% while she honored 4 deals out of her 7 deal commitments. Aman Gupta invested in 12 deals out of 28 start-ups he had commitments with, followed by Mittal who only honored 7 deals after he promised to fund 24 companies and so on.
In its first season, Shark Tank India received 62,000 aspirants from all over India but only 198 businesses were selected to pitch their innovative ideas in front of the sharks. Only 68 startups got deals out of 198 investment pitches. 10 companies out of those 68 start-ups managed to raise a total fund worth Rs.10.55Cr. out of the total money invested by the sharks worth Rs.17.40Cr.
In this listicle, we will introduce these 10 start-ups that captured the attention of the Sharks with their incredible business ideas.
1. Aas Vidyalaya
Edtech sectored Aas (Anytime Anywhere School) Vidyalaya was founded by Vikas Kakwani and Leela Kakwani in 2017. The Mumbai-based Aas Vidyalaya is India’s first online school. It solves the problem of availability, accessibility, and feasibility of good quality education by bringing the school to those children who are not able to attend regular school.
Financial Records
Aas Vidyalaya’s valuation currently stands at ₹50Cr. For the financial year ending 2022, the firm generated revenue of $91.2K. A net loss of $4.56K was incurred by the ed-tech startup in the same financial year. The company has raised $203K in funds as of now over a single round. The company raised a total amount of ₹1.5Cr for 15% equity. Ashneer Grover, Peyush Bansal, and Namita Thapar partnered with Aas Vidyalaya to put pen to paper.
Competitors
Alternatives of the ed-tech startup include K12, Sora Schools, and 21K schools.
2. Get-A-Way
Promising the guilt-free experience of having deserts to its customers, Get-A-Way was founded in 2018. The firm aims to induce healthy behavioral choices among its customers. The frozen deserts selling startup has its headquarters in Mumbai, Maharashtra.
Financial Records
The D2C-modeled firm has a valuation of $3.5M as of September 2022. The company’s annual revenue was $983K in FY23. The net loss incurred by the startup was $379K in FY22-23. Malaika Arora-backed brand has raised $2.13M as of now. The latest funding was done in an Angel round while the amount remains undisclosed, the announcement was made on January 2023. The total amount raised by the brand was ₹1Cr for an equity share of 15%. Aman Gupta, Ashneer Grover and Vineeta Gupta combined to make the deal possible. By the end of 2022, Biryani By Kilo acquired the majority of its stake for $2M.
Competitor
Good Fettle and Noto are the other startups sharing similar business ideas as Get-a-Way in the market.
Expansion
After being backed by Malaika Arora, the D2C firm is planning to introduce keto cheesecakes, vegan gelatos, and other healthy dessert delicacies. Over the next few years, the startup aims to set up 350 cloud kitchens in different cities
3. Hammer Lifestyle
The D2C-modeled, Hammer Lifestyle is India’s new-age Fast Moving Electronics Goods(FMEG) brand. It was founded in 2019 by Rohit Nandwani, an ex-Christ University student. The brand aims to provide the best technology at pocket-friendly prices. Its target audience includes people in the age group of 25-35.
Financial Records
The company’s overall revenue was $3.04M in FY23-24. The firm received its latest funding of $134K in the Angel round which was announced on 7 January 2022. The consumer electronics brand reported a net loss of $74.6K in FY24. The boat-backed startup raised a total amount of ₹1 Cr for 40% equity. The company expects to start investing in offline distribution at the end of FY25.
Competitors
Hammer Lifestyle has various alternative brands operating in consumer electronics like Boat, Noice, Ubon, Xiaomi, and Nothing.
Recent in News
The Shark-tank famed brand Hammer extends its partnership with Redington, an Indian tech solution provider company. This will help the company in modernizing the smart wearables market, enhance the user experience, and meet the standards the customers expect.
4) IN A CAN
Founded in 2020 by Sameer Mirajkar and Viraj Sawant, IN A CAN has its headquarters in Pune. In simple words, the brand aims to provide its customers with a hassle-free bar experience. It produces low-calorie alcoholic beverages in a 250ml can. The company produces high-quality, read-to-drink, crafted canned cocktails available in different flavors.
Financial Records
The firm has raised $1.48M as of now. The latest funding of $132K in the Angel round was announced on 20 January 2022. The company recorded a net loss of $26.6K in FY22. While the annual revenue of the same year was $18.2K. Aman Gupta, Ashneer Grover, Namita Thapar, Peyush Bansal, and Anupam Mittal backed the brand in Shark Tank Season 1. The company raised a total amount of ₹1Cr for 10% equity.
Competitors
Alternative and possible competitors to IN A CAN may include Fishpeople Seafood, Eastside Distilling, and North British Distillery Company.
5) Revamp Moto
The B2B-modelled company builds and produces two-wheeler electric scooters. These vehicles are designed mainly for daily commuting and as well as patrolling. Pritesh Mahajan, an IIM Sambalpur and former Project Manager at SBI joined hands with Jayesh Tope and Pushkaraj Salunke to found Revamp Moto.
Financial Records
The company has a valuation of $25.2M as of 7 May 2023. The firm has managed to raise $1.82M in funding till now. The Boat-backed startup’s annual revenue for FY23 was $6.57K. The latest funding was done in a seed round. The funding amount was $673K and was announced in May 2023. The founders made a pitch of ₹1Cr in return for 1% equity. The sharks negotiated the deal for 1.25% equity which was later accepted by the founders. The key investors in this startup from Shark Tank are Anupam Mittal and Aman Gupta.
Competitors
Revamp Moto’s products compete with Ola’s two-wheeler vehicles, Benling India Falcon and Zelio Eva.
Recent in News
The prominent modular two-wheeler vehicle manufacturer Revamp Moto was adjourned as the first-prize winner at the Seed Startup Pitch at AIM Congress 2024, in Abu Dhabi.
6) Skippi Ice Pops
A desire to revive the love for India’s age-old cooler “chuski’’ sparked the creation of India’s first ice pop brand. Founded in 2021, by a Husband-Wife duo of Ravi and Anuja Kabra, Ice Skippi has become India’s leading ice-pop brand. Initially, the startup faced a significant halt in production due to the COVID-19 Pandemic
Financial Records
The frozen food-producing brand has raised $11.2M in funding as of now. The latest funding of $1.2M in Pre-Series A was announced in May 2024. Annual revenue generated by the firm in FY22-23 was $1.94M. The Hyderabad-based stands at a valuation of $959K as of FY22. The company incurred a net loss of $14.9M in FY23. The fund was able to close in on an all-shark deal where they raised ₹1Cr for 15% equity.
Competitors
Top competitors of Skippi ice pops include Get-a-Way, Totally Bananas, Hardpops, Happy & Healthy, and Ziegenfelder Company
Recent in News
Hyderabad-based ice popsicle maker Skippi Ice Pops has raised ₹10 crore in pre-Series A funding led by Hyderabad Angel Network (HAN) and Venture Catalysts (VCATs). Skippi is also in discussions to secure an additional ₹7 crore in the coming weeks.
7) SunFox Technologies
India’s leading portable ECG solution brand, SunFox Technologies, is at the forefront of cardiac healthcare innovations. One of their most-talked-about product is Spandan. It is trusted by doctors and healthcare experts nationwide for its unparalleled accuracy. The technology inserted in Spandan ensures timely and precise cardiac monitoring, enabling early detection of heart-related issues.
Financial Records
As of now, SunFox Technologies has raised $173K in funding with the latest being an Angel investment of $132K as of March 2022. The company’s valuation stands at $2.2M in FY23. The annual revenue generated was $648K in FY24. The net loss incurred this year was $16K. In the show, the startup raised ₹1Cr for 6% equity. Key investors in this deal were Ashneer Grover, Namita Thapar, Anupam Mittal, Aman Gupta, and Peyush Bansal. After the deal cracked on Shark Tank India the firm’s revenue went up by 5x.
Competitors
The startup faces tough competition from other brands in the same sector such as Eko, Imperative Care, FibriCheck, iRhytm Tech, AliveCor, and Bardy Diagnostics
8) The Renal Project
Founded by Shashank Moddhia, the Mumbai-based Renal Project is a company that aims to revolutionize the availability and delivery of dialysis therapy to the ever-increasing population of kidney patients. Currently, it has centers in Gujarat, Mumbai, Pune, Nashik, and Rajasthan. The vision of the firm is to “fill the gap” of unavailability of dialysis centers by collaborating with medical facilities. The Renal Project has a pan-India outlook to help kidney patients with easily available dialysis services.
Financial Records
The firm is valued at $3.89M as of November 2022. The gross revenue in FY23-24 was $537K. The startup received its latest funding in the pre-seed round led by JITO Angel Network whilst the amount remained undisclosed. The Renal Project has raised $676K as of now. In the Shark Tank India season 1, the firm raised a total amount of ₹1Cr for 6% equity. It was backed by Namita Thapar and Aman Gupta in the show. A net loss of $131K was recorded in FY24.
Competitors
NephroPlus, Apollo Dialysis, and Vituscare are a few competitors for The Renal Project in the market.
Recent In News
Renal Project raised a second round of seed funding from a clutch of angel investors, it is their second funding in a year. The firm looks to expand its market in western India and open over 300 dialysis centers.
9) The Yarn Bazaar
Founded in 2019 by Pratik Gadia, The Yarn Bazaar aims to efficiently organize the textile industry and empower small yarn suppliers and buyers. The company wants to restructure the old-fashioned methods of procurement, marketing, distribution, and sales which were associated with a lack of transparency and fairness. Since its inception, The brand has facilitated transactions worth ₹370Cr, with an average order value of ₹17L.
Financial Records
Online B2B managed marketplace, The Yarn Bazaar has a valuation of $1.29M as of June 2022. The annual revenue generated in FY22 was $13.3M. The startup has raised $1.97M in funds as of now. The latest funding of ₹15Cr in Pre-Series A was announced on 19 June 2023. In Shark Tank, the firm managed to close in on a ₹1Cr deal in return for 10% equity. The deal was made with Peyush Bansal, Ashneer Grover, Anupam Mittal, and Aman Gupta.
Competitors
Fabric Monde, The Design Cart, XSTOK, TradeUNO, and Textile Infomedia are some of the competitors of the startup in the market
10) Thinkerbell Labs
The Bengaluru-headquartered startup has a very heart-touching story behind its inception. Formerly known as Project Mudra, the whole idea came from an independent research project at BITS Pilani Goa Campus. Sanksriti Dwale and Aman Srivastava built a braille alphabet song box. This product gained such an impressive response that it led the founders to build literary devices suitable for visually impaired people, their most famous being Annie.
Financial Records
As of now, the startup has secured $1.23M in funding. The latest funding was $177K in Series C led by LensKart. The company has a valuation of $5.13M as of 6 April 2022. The gross revenue recorded was $587K in FY23. The company incurred a loss of $50.9K as of March 2018. In Shark Tank India, the firm closed in on a deal of ₹1.05Cr for 3% equity. The equity rights were shared between Anupam Mittal, Peyush Bansal, and Namita Thapar.
Competitors
Alternative and key competitors of Thinkerbell Labs in India are Xyte, Showbie and 4moms.
Recent in News
The LensKart-backed startup’s product Annie’s US-variant, Polly, featured in TIME’s Best Invention list in 2022.

