New Delhi-based beverage startup Rockit has successfully raised INR 6 crore (approximately $700K) in a pre-seed funding round. The round was led by Sauce.vc, with notable participation from Roadies fame Rannvijay Singha.
Rannvijay Singha, a prominent figure known for his association with the popular TV show Roadies, has not only invested in Rockit but has also joined the company as its brand ambassador. This strategic move aims to leverage Singha’s widespread popularity and influence to enhance Rockit’s brand visibility and market presence.
Rockit, renowned for its innovative and refreshing beverage offerings, plans to utilize the funds to expand its product line, enhance distribution networks, and invest in marketing initiatives. The startup‘s goal is to revolutionize the beverage market by providing unique and high-quality drink options to consumers.
“We are thrilled to have the backing of Sauce.vc and Rannvijay Singha. This funding will enable us to accelerate our growth and bring our innovative beverages to a wider audience,” said a spokesperson from Rockit.
The involvement of Sauce.vc, a well-regarded early-stage venture capital firm, underscores the potential seen in Rockit’s business model and market strategy. With this infusion of capital, Rockit is poised to scale new heights in the competitive beverage industry.
This funding round marks a significant milestone for Rockit, setting the stage for future growth and expansion as it continues to innovate and cater to the evolving tastes of consumers.
