Thriwe Consulting Pvt Ltd (“Thriwe”) has announced the launch of ‘Thriwe Culinary,’ an end-to-end digital dining platform designed to enhance loyalty offerings for enterprises.
Thriwe, renowned for its multisector-oriented loyalty solutions and reward engines, has now expanded its portfolio to strengthen dining benefits for businesses globally.
Thriwe Culinary aims to revolutionize how enterprises engage with their customers through dining benefits. Unlike most dining platforms that focus on direct-to-consumer and retail sectors, Thriwe Culinary targets enterprises, providing exclusive dining benefits and unique experiences tailored to corporate consumers. This initiative underscores Thriwe’s commitment to adapting to changing consumer behaviors and market dynamics.
The program features a diverse range of dining options, including fine dining, quick service restaurants (QSR), and premium dining chains from India and other countries.
It offers a broad spectrum of benefits catering to various demographics, from mass to affluent and privileged categories, aligning with the cost economies of clients. Thriwe Culinary also integrates seamless payment solutions to enhance the dining experience.
For the banking sector, Thriwe Culinary facilitates bank identification number (BIN) blocking and milestone-based reward segmentation, offering curated privileges for specific cardholders.
Commenting on the launch, Thriwe founder and CEO Dhruv Verma stated, “At Thriwe, we strive to lead in offering modern customer loyalty solutions through our various programs. Post-Covid-19, we’ve observed significant shifts in consumer dining behavior. Customers now prefer ordering in on weekdays and dining out on weekends, driven by social media influences and diverse cuisine options. Thriwe Culinary is set to provide an easy and customized dining experience to meet these evolving needs.”
Verma further added, “Our global merchant network enables us to secure unique, merchant-funded offers worldwide. This advanced, digitally integrated ecosystem extends our vision of a loyalty tech innovation, aspiring to create a global dining program renowned for its personalized service.”
Since its launch in 2012, Thriwe has emerged as one of the most diversified loyalty solution providers across India, the Middle East, and South-East Asia. The company offers a wide array of incentives, discounts, and rewards, enhancing customer engagement and fostering loyalty. Thriwe’s platform delivers curated, intuitive, and personalized offers tailored to customer preferences, leveraging data-driven SaaS and API platforms to power personalized customer programs across various segments.
