Fresh From Farm, a B2B2C platform catering to the fresh fruit demand, has successfully raised $2 million in its pre-Series A funding round. The investment round was led by Ashish Kacholia of Lucky Investments, with Inflection Point Ventures also participating.
Fresh From Farm plans to hire more team members and upgrade technology systems. Additionally, the company aims to broaden its product offerings. These strategic moves demonstrate Fresh From Farm’s dedication to continual progress and innovation within the fresh fruit marketplace.
Founded by Rohit Nagdewani, Fresh From Farm distinguishes itself through its utilization of proprietary technology to predict and establish a demand-supply equilibrium, thereby minimizing the wastage of fresh produce.
Its flagship product, F3, serves as a transformative tool, empowering fruit vendors by converting them into mini-franchises. F3 manages the sourcing, grading, and handling of fruit, enabling vendors to focus solely on sales.
Investors were given a chance to cash out part of their holdings in Fresh From Farm, resulting in impressive returns exceeding 400%. Inflection Point Ventures led the seed round, investing Rs 3 crore in November 2022.
Fresh From Farm boasts an Annual Recurring Revenue of Rs 40 crore. The company aims to reach Rs 100 crore in revenue by the end of this year, showcasing their confidence in their business model and market potential.
In this competitive landscape, Fresh From Farm faces notable rivals like Vegrow and Ninjacart, indicating the dynamic and promising nature of the sector.
