Before you read just turn on your home screen and see how many apps in the color blue do you see. Facebook, LinkedIn, Skype, all blue. Glance up at the real world and you’ll notice much the same. GM, Ford, Intel, Boeing, and Walmart all represent themselves in blue too. And that’s just the tip of the iceberg. Here let’s explore the reasons why we see the color blue all around us.
A brand’s logo is its most important design element because it is the visual representation of the company and its values. There are many decisions to make when creating one, and one of the biggest is color.
Research has shown that people make subconscious judgments about a person, environment, or product within 90 seconds of initial viewing. Between 62% and 90% of that assessment is based on color alone. This means that your logo could make or break a consumer’s decision to become a customer or client.
why blue is the favorite color?
Since the very beginning, it was said that blue is everyone’s favorite. and according to the claim researches were carried on. Psychologists Stephen E. Palmer and Karen Schloss over the last seven years conducted research, Their study, published in 2010, posits that a person’s preference for a given color can be determined by averaging out how much that person likes all of the objects they associate with that color.
According to Schloss if you look at all of the things that are associated with blue, they’re mostly positive. It’s really hard to think of negative blue things. Schloss is an assistant professor of psychology at the University of Wisconsin-Madison.
A lot of things that we kind of think of as blue and bad aren’t really that blue. Blue mold, for example, actually tends towards green; bruises are often more purple or yellow than they are blue. The ocean and sky are also mighty, like blue. Indeed, blue conveys feelings of strength, dependability, and tranquillity.
Why most Brands prefer Blue?
Blue is associated with the sky and the ocean, which both evoke feelings of tranquillity and security. It has also been proven that people are the most productive when they work in blue rooms. Blue curbs appetites, and although it is not as attention-grabbing as colors like red or yellow, blue is the most popular favorite color of both men and women.
Big brands like Facebook, LinkedIn, Skype, Dell, etc make their impression before the customers good by keeping their logo blue. They try to attract customers in the most trustworthy manner. Another reason is that Top businesses always try to keep their color simple and one such prolific and a good color is blue. Moreover, blue being the favorite color of the majority of people, so there’s a probability that the owner selected blue just because he/she liked it.
A blue logo shows that your brand is professional and logical, but not invasive. It can create a sense of security and trust in your company. That being said, it might not be ideal if your company is a restaurant or another business that sells food.
Most of the science and technology company prefer blue in its logo due to its conservative reputation and typically cool tone. While its relation with water and sky make it environmentally conscious. Of the top 100 companies, most of those choosing blue is in technology and business or banking sectors.