The Good Glamm Group Becomes India’s First D2C Beauty Company to Enter Unicorn Club

  • In addition to its direct-to-consumer beauty products, Good Glamm Group is the latest Indian unicorn firm to join the elite club.
  • The 35th Indian unicorn will be Good Glamm in 2021
  • In its Series D funding round, Good Glamm Group has raised $150 million.
  • The MyGlamm Group recently rebranded itself as Good Glamm in an effort to consolidate its businesses under one umbrella brand.
  • By FY 2023-24, the Good Glamm Group intends to launch its IPO.

The Good Glamm Group has a portfolio of proprietary beauty and personal care brands that makes it South Asia’s largest content-to-commerce conglomerate. The brands of these companies rely on a digital ecosystem of content, communities, and creator assets.
Good Glamm Group is India’s first DTC beauty & personal care company to reach unicorn status through Series D funding! A new round of funding led by Alteria Capital also included existing investors L’Occitane, Bessemer Venture Partners, Amazon, Ascent Capital, and the Mankekar Family Office, who have contributed to a valuation of $1.2 billion post-money.

Good Glamm Group Overview

  • Founded: 2015
  • Founders: Darpan Sanghvi, Priyanka Gill
  • Website: www.myglamm.com
  • Primary Industry: Personal Products
  • Other Industries: Internet Retail
  • Primary Office: Sanghvi House 150/2 Shivaji Nagar Pune, Maharashtra 411005 India

Description

A company offering international standard spa and salon products online through its online marketplace. Through the company’s marketplace, customers can access international brands’ beauty and grooming products under one platform, such as waxing, threading, facials, manicures, and pedicures, as well as nail extensions, scalp treatments, and bridal makeovers, all at discounted rates.

Name Title
Darpan Sanghvi Co-Founder, Chief Executive Officer & Board Member
Deep Ganatra Chief Technology Officer
Apratim Majumder Chief Marketing Officer
Kartik Rao Chief People Officer
Bhavesh Singhal Chief Growth Officer

Acquisitions

Acquiree Name  Announced Date 
ScoopWhoop Oct 20, 2021
The​ ​Moms​ ​Co Oct 6, 2021
BabyChakra Aug 16, 2021
POPxo Aug 9, 2020

ScoopWhoop

Founded in 2013, ScoopWhoop Media is one of India’s most exciting digital media companies, creating lifestyle and pop culture content across mobile, desktop, and social channels. ScoopWhoop’s content reaches a young audience aged 13–35 through its sites like ScoopWhoop English, OKTested, which is a social video channel, and ScoopWhoop Hindi for a more diverse audience based on regional preferences. Over 100mn users and over 1bn impressions are generated by ScoopWhoop’s vast and powerful distribution network across social media.

The Moms Co.

The company manufactures products intended to provide mothers and babies with safe, natural, and toxin-free care. Pregnancy and baby care products are made using natural ingredients, and there is no tolerance for substances that could be harmful to a person’s health, which means pregnant mothers can buy products that are anti-intoxicating and have gone through rigorous quality checks to ensure their babies are safe.

BabyChakra

India’s largest and fastest-growing platform for parents to find care for their children is Babychakra. The BabyChakra community hosts the largest gathering of mothers, and the maternity and childcare marketplace it hosts is the first of its kind in the world.

POPxo

Founded in 2015, Popxo is India’s largest online community for millennials to read, watch, shop, and hang out. There is nothing better than a safe and empowering space that will help women lead their best lives – to “take it up a POP”. The POPxo platform integrates content and commerce by offering a private brand. Over 39 million people visit POPxo’s articles, videos, and social media content every month in six languages – English, Hindi, Marathi, Bengali, Tamil, and Telugu. They also spend more than 3 million hours using the site across all platforms.

As a house of brands, MyGlamm’s parent company operates in the beauty and personal care sectors. Over 30,000 retail touchpoints, including a website, app, and online store, are used to sell its products. At present, Good Glamm is available in 30,000 retail outlets, a number that will increase to 100,000 by March.

This company is one of the earliest startups in India to integrate content and commerce to drive sales. With over 220,000 influencers on its team, its content offerings help customers to spot new products and engage with them.

Currently, the brand is generating revenue of $100 million and is aiming to increase that to $250 million by March 2022. During the next three years, the company plans to generate 500 crores of revenue from baby care products. By FY 2023-24, the Good Glamm Group also plans to launch its IPO.

Digital assets owned by Good Glamm Group include POPxo (There are 88 million users on this women’s content platform), ScoopWhoop (There are 100 million male users on this platform), BabyChakra (a parenting platform with 20 million mothers and a network of 10,000 doctors), and Plixxo (a creator and influencer management platform with 220,000 influencers).

By acquiring The Moms Co. in October 2021, The Good Glamm Group became India’s largest merger and acquisition deal in the D2C space. Furthermore, ScoopWhoop, India’s largest digital media company for men, has been acquired, marking the company’s entry into the male segment. ScoopWhoop will invest approximately Rs 500 crore ($66 million) over the next two years in the men’s segment.

Trifecta Capital invests Rs 400 crore in Good Glamm Group including 3 more Indian tech companies

From its maiden fund, Trifecta Leaders Fund – I, Trifecta Capital announced Wednesday that it has invested Rs 400 crore (about $53 million) across four companies. ixigo, Good Glamm Group (MyGlamm), API Holdings (PharmEasy), and Meesho were among those investments, the statement said, as part of the fund’s strategy to support growth to late-stage category-leading tech companies.

As a result of its most recent funding, Good Glamm Group plans on investing in new product development, supporting research in data science and technology, expanding offline, and funding its working capital needs. Among its goals are to expand the creator assets, content creation capabilities, and reach of POPxo, Plixxo, BabyChakra, and ScoopWhoop. In addition, the Group will continue to invest in more personal care and beauty brands as opportunities arise.

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