Meta Announces Bonus Program for Threads Creators

Meta’s Threads social network recently surpassed 150 million monthly users, but the company is not slowing down its growth efforts. In order to boost engagement, the popular social media platform has launched a time-limited bonus program for Threads. Many accounts have shared about this program over the past few days.

They are currently testing an invite-only program for creators, which was initially rolled out in March. According to Meta, creators who are invited to participate will have personalized requirements for earning bonuses. Currently, the program is only available to creators in the United States, but there are plans to expand it to other regions if it proves successful. On its support page, Meta states that invited creators must create a public Threads profile and adhere to Instagram’s guidelines for creator incentives and bonus rules.

The company has specified that the performance of Threads posts (in terms of views) and the number of posts will be taken into consideration when determining bonuses for creators. Additionally, there are specific criteria for the type of posts that will be eligible for the bonus program.

For example, a post must receive at least 2,500 views to be considered. Posts with copyrighted material, no text, or boosted views will not be eligible for bonuses. Meta also notes that posts should not include watermarks from other platforms such as TikTok or YouTube, and they should not be brand partnership posts.

Creators can track their earnings through the professional dashboard and may be required to reach a minimum amount before receiving a payout. “In some cases, you may need to earn a minimum amount to receive a bonus payout. If you do not reach the minimum, you will not receive a bonus, but you may be invited to participate in future bonus opportunities,” the company clarifies.

Disclaimer: This information is covered based on the latest research and development available. However, it may not fully reflect all current aspects of the subject matter.

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