Nidhi Yadav: The Journey from Deloitte to a ₹300 Crore Fashion Empire

Nidhi Yadav’s journey from a software engineer to a successful entrepreneur is both inspirational and remarkable. Born and raised in Indore, Nidhi completed her degree in Computer Science before starting her career at Deloitte. However, it wasn’t long before she realized her passion lay elsewhere. Inspired by the movie “The Devil Wears Prada,” she decided to pursue a career in fashion, which led her to leave her job and embark on a new path.

Nidhi’s foray into the fashion world began with a course at Polimoda Fashion School in Florence, Italy, where she specialized in Fashion Buying and Merchandising. After a brief stint with Emilio Pucci, she returned to India due to family commitments. Her determination remained undeterred, and she spent six months studying Zara’s supply chain to understand the intricacies of the fashion business.

In May 2014, with just ₹3.5 lakh in seed capital, Nidhi launched AKS Clothing. The brand, which focuses on contemporary ethnic wear, quickly gained traction in the market. Nidhi’s strategic use of e-commerce platforms such as Myntra, Ajio, Nykaa, and Flipkart, along with the brand’s own website, played a significant role in its rapid growth. By March 2023, AKS Clothing had achieved an annual revenue of ₹86.4 crore.

Despite fierce competition from brands like Fashor, Rangriti, and Dressfolk, AKS Clothing has carved out a significant niche in the market. The company’s success is attributed to its efficient supply chain, rapid turnover of designs, and a focus on affordability without compromising on quality. These elements have enabled AKS to appeal to a broad customer base and maintain steady growth.

Nidhi’s vision for AKS Clothing is ambitious. Along with her co-founders, Satpal Yadav and Yashdatt Yadav, she aims to scale the company to a ₹500 crore brand. With a current valuation of $15.1 million as of September 2019, Nidhi’s journey is a testament to her entrepreneurial spirit and determination to make a mark in the fashion industry.

Disclaimer: This information is covered based on the latest research and development available. However, it may not fully reflect all current aspects of the subject matter.

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