The Betel Leaf Raises $1.2mn in Bridge Round 

The Betel Leaf, an FSSAI-certified D2C paan brand, has successfully secured $1.2 million in its bridge round of funding. 

The round was led by Inflection Point Ventures and Venture Catalysts, marking a significant milestone in the company’s growth journey.

In November 2021, The Betel Leaf raised $800,000 in seed capital, which was also led by Venture Catalysts along with 100Unicorns (formerly known as 9Unicorns). This latest infusion of funds will be strategically utilised to expand the company’s retail and online presence from the current 45 kitchens to 100 kitchens across India and overseas within the next two years.

Founded in 2019 by Prem Rheja and Payal Raheja, The Betel Leaf has established itself as a prominent D2C company specialising in paan and paan-based products. 

The company’s product offerings include Fresh Pans, ARID Pans, Celebration Hampers, Betel Chocolate, and Betel Leaf Tea. One of their innovative products, the ARID paan, boasts a shelf life of nine months and is made from high-quality betel leaves.

The expansion strategy includes the development of new automation technology aimed at enhancing product consistency and increasing production volume and range.

Afterall, The Betel Leaf is focusing on opening its entire retail footprint by signing key accounts with major retail chains such as Reliance Retail and Spar.

Currently, Betel Leaf exports its products to various international markets, including Singapore, Malaysia, Nairobi, the UK, and the USA. The startup is poised to leverage the new funding to further its global reach and solidify its position in both domestic and international markets.

The Betel Leaf’s commitment to quality and innovation has been instrumental in its growth. With the new funding, the company is set to scale new heights and introduce more consumers to the unique flavours and benefits of paan-based products.

Disclaimer: This information is covered based on the latest research and development available. However, it may not fully reflect all current aspects of the subject matter.

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