Madras Mandi Secures INR 3 Cr from Klub

Madras Mandi, a prominent player in the fresh produce industry, has successfully raised INR 3 crores through Klub, Asia’s leading Revenue Financing Platform.

The funding will fuel the company’s growth, particularly in expanding its direct-to-consumer vertical. With a strategic focus on enhancing delivery services in Chennai, Madras Mandi aims to establish 20 new stores by the end of 2024.

Renowned for its commitment to quality and community, Madras Mandi curates unique farm experiences and hosts inclusive events like “Kootanchoru.” 

Catering to discerning consumers who prioritize premium produce, the company sources wholesale fruits and vegetables from top farms in South India.

With a strong presence in both the B2B and D2C sectors, Madras Mandi serves as a crucial link between local farmers and consumers, supplying produce to 9 out of 10 restaurants in Chennai and catering to an online user base of over 1 lakh individuals. Their operations positively impact the livelihoods of over 5000 farmers.

Prashanth Vasan, Co-founder and CEO of Madras Mandi expressed gratitude for Klub’s role in the company’s growth journey, highlighting the platform’s exceptional service and prompt timelines.

Madras Mandi’s commitment to sustainability is reflected in its eco-friendly packaging for deliveries, aimed at reducing carbon footprint.

Leveraging a tech-driven supply chain management system, the company has achieved remarkably low wastage of less than 5%, surpassing industry standards.

Sudharshan Venkatakrishnan, Senior Vice President at Klub, commended Madras Mandi’s leadership in Chennai’s fresh produce market, emphasizing the company’s vision of driving growth in the sector.

Through this partnership, Klub reaffirms its position as a leading player in Revenue Financing in India, providing fast and flexible capital to digital businesses without equity dilution.

Since its inception, Klub has funded over 650 brands through more than 1700 investment rounds, solidifying its status as a trailblazer in financial technology.

Disclaimer: This information is covered based on the latest research and development available. However, it may not fully reflect all current aspects of the subject matter.

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