MUSK WANTS TO RUN TWITTER MORE LIKE WECHAT AND TIKTOK

  •  Elon Musk’s vision of acquiring one billion users on Twitter includes shaping the app more like TikTok and WeChat.
  • Musk emphasized on creating a global WeChat that merges social media with various other aspects like games, payment, etc.
  • He also wishes to incorporate TikTok’s ability to manage to keep users interested.

In the billionaire’s first official meeting with more than seven thousand employees at Twitter, Elon Musk acquainted the force with his plans for the platform once he takes full charge of it. What caught most of the attention is his aim of wanting to turn Twitter more like WeChat and TikTok to reach one billion users, and to implement a policy of free enterprise i.e., to allow people to speak their minds. Which in turn includes the infamous “outrageous comments” as well.

Musk largely focused on increasing the effectiveness of the app by combining “information + entertainment” so as to boost reach and engagement. He commended the purposefulness of WeChat and also TikTok’s algorithm for not being “boring“.

“There’s no WeChat equivalent outside of China. You basically live on WeChat in China. If we can recreate that with Twitter, we’ll be a great success”, he told the Twitter staff via a virtual meeting.

“I think Twitter can be much better about informing people of serious issues”, he added.

Musk once again stated that Twitter should look forward to paid subscriptions, further suggesting that people who wish to be verified should be charged.

Regarding the bits and spam, he said that “it needs to be much more expensive to have a troll army”, and that the deal would not be processed until the company gives him figures on spam bots. To which Twitter complied, as expected, providing the Tesla CEO with extensive data access.

Considering some other pointers of the meeting, it has also been reported that Musk has condemned Twitter banning former President Donald Trump and that he looks forward to altering this decision if the deal goes through.

Furthermore, he has showcased support in favor of letting some “exceptional” employees continue to work from home.

“If someone can only work remotely, and they’re exceptional, it wouldn’t make sense to fire them”, said Musk.

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